Blog on social listening, reputation management and online trends

  1. PR & Communications

The Role of Public Relations in Marketing: How Does PR Fit In?

Public Relations (PR) is a profession aimed at effectively managing the flow of information between an individual or an organization and the public. This plays a significant role in marketing. PR is used in marketing mostly to maintain good media relations and public image, build brand awareness, and engage with potential brand promoters – from […]
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  1. PR & Communications

8 Amazing Public Relations Examples to Inspire Your Next Campaign

Nowadays, companies are fighting to attract people’s attention. Whether it’s through social media marketing, offline marketing, or newsletters, it’s definitely a challenging task to stand out from the crowd, be seen and noticed.  One common practice is launching PR campaigns.  To show you some of the best public relations examples, we introduce you to some […]
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  1. PR & Communications

(TEMPLATE) A guide to creating an annual communications plan

After 2020 threw everyone a curveball, it might seem counterintuitive to plan communication on a yearly basis. After all, given the unexpected events that happened in the past year alone, how could one plan anything, let alone create an annual communications plan? Well, it’s not as irrational as it might seem. Having an annual communications […]
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  1. Media Monitoring

Twitter Monitoring 101: How to Stay On Top of Your Twitter Mentions At All Times

Everyone experienced with social media will agree that there are two sides to being active on these platforms. One is creating content – for others to look at – and the other one is observing.  You’ll want to observe everything that could directly or indirectly affect your company – either positively or negatively.  💡 Read Media […]
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  1. Media Monitoring

How to Do Social Media Sentiment Analysis in Politics

Recently, social media sentiment analysis has played an essential role in US presidential campaigns.  Since people spend their time on social media these days, politicians need to keep an eye on their electorate there as well. 💡 Read Media Monitoring: The Ultimate Guide As marketers, we’re interested in what people are saying about the brands on […]
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  1. Product

Track TikTok With Mediatoolkit: A New Source and Filter To Power Your Media Monitoring

The ever-growing influence of TikTok is undeniable. From guiding consumer purchase decisions to expanding the scope of business communications, this video-sharing and live-streaming app has become an incredible marketing channel that raises brand awareness to a whole new level. That’s why we at Mediatoolkit recognized an increasing need of supporting your business endeavors by adding […]
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  1. Media Monitoring

Media Monitoring for Banks: What, How and Why?

All too often, we hear about banks that are in trouble because they failed to react quickly to crises that were brewing.  Keeping track of all this coverage can be difficult, so how can banks mitigate any potential reputational damage? Enter media monitoring. 💡 Read Media Monitoring: The Ultimate Guide In the banking industry, this practice […]
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Campaign tracking in Mediatoolkit
  1. Marketing

Campaign Tracking: How to Monitor your Marketing Efforts with Mediatoolkit?

Do you ever feel like you’re putting all your efforts into your marketing campaign, but you have no idea whether it’s actually working? Well, you’re not alone. Many marketers struggle with campaign tracking – figuring out how to measure the results of their actions. In this blog, we’ll show you how to track your marketing […]
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