Blog on social listening, reputation management and online trends

  1. Online Trends & Analyses

#What’sTheHype October: Workplace Activism Stories ft. Netflix, Apple & IATSE

A recent Edelman study confirmed what’s already been obvious for a while: employees are increasingly motivated and driven by their personal beliefs and values.  The last couple of years, as marked as they were by the pandemic and social movements, have shaped the way we look at and interact with our environment – workplace included. […]
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  1. Ebooks

The right way to use online media monitoring tools

If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that information. Hence, the rise of online media monitoring and the related tools. The online world has become a party with around 4.66 billion people attending, and every […]
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  1. Marketing
  2. PR & Communications

Brand Repositioning: 5 Key Steps to Take & Best Examples to Look at

Running a business is like a roller coaster ride. You have to face ups and downs and face the unexpected. If your business is stagnant or experiencing sales declines, then it might be time to make a change. No matter what kind of business you run, evolution is not an option. Nowadays, it is necessary […]
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  1. PR & Communications

Travel PR: How to Make Your Town or City a Popular Destination

Warsaw, Chicago, London, and Beijing – these cities probably don’t need much introduction.  The list of the most popular towns and cities worldwide is rather concise. Cities like Rome and Sydney do not really have to do a lot of advertising anymore to attract millions of people every year, compared to other, smaller ones.  If […]
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  1. PR & Communications

5 Best Social Listening Tools for Political PR Campaigns

Social listening tools are designed to help businesses to monitor and track conversations about their brand, competitors, or products. They can also be useful in the case of political PR campaigns, which is what we’re focusing on today.  Advantages of social listening tools  Some of the best social listening tools can help you find the real-time […]
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  1. Online Trends & Analyses
  2. PR & Communications

What’s The Hype December: What 2021 taught us about PR & lessons for 2022

What is time? And this question isn’t an opening to a philosophical debate, truly. It’s more so a commentary on the passage of time – even, maybe especially so, in the world of PR. In order to write this piece, I had to go back and review this whole year. And when I had to […]
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