Blog on social listening, reputation management and online trends

  1. Online Trends & Analyses

#What’sTheHype October: Workplace Activism Stories ft. Netflix, Apple & IATSE

A recent Edelman study confirmed what’s already been obvious for a while: employees are increasingly motivated and driven by their personal beliefs and values.  The last couple of years, as marked as they were by the pandemic and social movements, have shaped the way we look at and interact with our environment – workplace included. […]
Written by
complete introduction to online media monitoring tools header
  1. Ebooks

The right way to use online media monitoring tools

If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that information. Hence, the rise of online media monitoring and the related tools. The online world has become a party with around 4.66 billion people attending, and every […]
Written by
Next
  1. PR & Communications

Earned Media Value: How to Measure it and Why it Matters

Earned media value (EMV) is a metric that helps marketers determine how much their various social media content and associated actions are worth. It’s like the return on investment (ROI) of word-of-mouth marketing, going beyond just measuring engagement. Have you ever wondered how to measure earned media value effectively and why is it so important […]
Written by
  1. Online Trends & Analyses

What’s the Hype: Black Friday edition

Every shopaholic’s favourite day is here! Of course, we’re talking about Black Friday.  That’s why we dedicated this month’s What’s the Hype entirely to Black Friday – how it all started, and what strategies marketers are using. Let’s jump right in! The origin of Black Friday According to Britannica, Black Friday originated in Philadelphia in […]
Written by
  1. PR & Communications

What is PR Clipping and How to Do it Effectively?

Today, an online presence is a necessity for any business. But, as much as the Internet can help a brand, it can also do some serious damage. Negative reviews, fake information, unfair assumptions; all can cause a reputation crisis. That’s where PR clipping and media monitoring come in. They can help protect your business reputation […]
Written by
  1. PR & Communications

Managing Online Reputation: 11 Things Agencies Need to Know

In the online world, creating and consuming content is easier than ever before. However, in this age of mass internet adoption, people can easily misread or misinterpret someone’s words and actions. Online reputation management is a must for all brands, not only for those who need to work on their online image. This article will […]
Written by
  1. PR & Communications

(TEMPLATE) A guide to creating an annual communications plan

After 2020 threw everyone a curveball, it might seem counterintuitive to plan communication on a yearly basis. After all, given the unexpected events that happened in the past year alone, how could one plan anything, let alone create an annual communications plan? Well, it’s not as irrational as it might seem. Having an annual communications […]
Written by
  1. PR & Communications

What Does a PR Agency Do? Everything You Always Wanted to Know

The constant pressure of social media and the digital age has forced businesses to evaluate the way their brands are perceived. With so much information now available online, consumers today are better informed than ever before, which means that even a small misstep can lead to a PR disaster. You want to be sure that […]
Written by

Join our PR & marketing community!

Sign up for our newest content and expert industry advice. 💡

 

Blog categories