PR & Communications The Role of Public Relations in Marketing: How Does PR Fit In? Public Relations (PR) is a profession aimed at effectively managing the flow of information between an individual or an organization and the public. This plays a significant role in marketing. PR is used in marketing mostly to maintain good media relations and public image, build brand awareness, and engage with potential brand promoters – from […] Written by Kinga Edwards March 14, 2022March 16, 2022 Saving Bookmark this article Bookmarked
PR & Communications 8 Amazing Public Relations Examples to Inspire Your Next Campaign Nowadays, companies are fighting to attract people’s attention. Whether it’s through social media marketing, offline marketing, or newsletters, it’s definitely a challenging task to stand out from the crowd, be seen and noticed. One common practice is launching PR campaigns. To show you some of the best public relations examples, we introduce you to some […] Written by Kinga Edwards February 8, 2022March 16, 2022 Saving Bookmark this article Bookmarked
PR & Communications (TEMPLATE) A guide to creating an annual communications plan After 2020 threw everyone a curveball, it might seem counterintuitive to plan communication on a yearly basis. After all, given the unexpected events that happened in the past year alone, how could one plan anything, let alone create an annual communications plan? Well, it’s not as irrational as it might seem. Having an annual communications […] Written by Klara Gavran November 15, 2021March 16, 2022 Saving Bookmark this article Bookmarked
Media Monitoring Twitter Monitoring 101: How to Stay On Top of Your Twitter Mentions At All Times Everyone experienced with social media will agree that there are two sides to being active on these platforms. One is creating content – for others to look at – and the other one is observing. You’ll want to observe everything that could directly or indirectly affect your company – either positively or negatively. 💡 Read Media […] Written by Kinga Edwards February 23, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Media Monitoring How to Do Social Media Sentiment Analysis in Politics Recently, social media sentiment analysis has played an essential role in US presidential campaigns. Since people spend their time on social media these days, politicians need to keep an eye on their electorate there as well. 💡 Read Media Monitoring: The Ultimate Guide As marketers, we’re interested in what people are saying about the brands on […] Written by Kinga Edwards December 13, 2021May 20, 2022 Saving Bookmark this article Bookmarked
Online Trends & Analyses What’s The Hype December: What 2021 taught us about PR & lessons for 2022 What is time? And this question isn’t an opening to a philosophical debate, truly. It’s more so a commentary on the passage of time – even, maybe especially so, in the world of PR. In order to write this piece, I had to go back and review this whole year. And when I had to […] Written by Klara Gavran December 23, 2021May 5, 2022 Saving Bookmark this article Bookmarked
Marketing PR and Marketing – Experts Predict The Trends for 2022 Every year, the world of marketing can be distinguished by certain specific trends and consumer behaviors. Without fail, each year something new worth noticing pops out of nowhere, and a fast and hectic run to be among the first pioneers and race to be the introducers of that new ‘thing’, begins. As we slowly approach […] Written by Kinga Edwards December 9, 2021May 5, 2022 Saving Bookmark this article Bookmarked
Product Track TikTok With Mediatoolkit: A New Source and Filter To Power Your Media Monitoring The ever-growing influence of TikTok is undeniable. From guiding consumer purchase decisions to expanding the scope of business communications, this video-sharing and live-streaming app has become an incredible marketing channel that raises brand awareness to a whole new level. That’s why we at Mediatoolkit recognized an increasing need of supporting your business endeavors by adding […] Written by Iva Anušić May 19, 2022May 19, 2022 Saving Bookmark this article Bookmarked
Marketing TikTok for Business: 4 Tips For Getting started It’s no secret that TikTok has been the social media platform in the last two years. But should you actually use TikTok for business too? Since its release in September of 2016, TikTok boasts over 1 billion monthly active users and is especially popular among the Gen Z demographic. And if you’re building a social […] Written by Sunčica Čuljak May 19, 2022May 19, 2022 Saving Bookmark this article Bookmarked
Media Monitoring 8 Clever Ways to Generate Leads with Media Monitoring Do you ever feel like you’re shouting into the void when it comes to marketing and lead generation? It can be tough to know where to allocate your resources. Especially when so much of the Internet is filled with noise. But don’t worry – there are a few techniques that still work really well, even […] Written by Kinga Edwards May 17, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Media Monitoring Media Monitoring for Banks: What, How and Why? All too often, we hear about banks that are in trouble because they failed to react quickly to crises that were brewing. Keeping track of all this coverage can be difficult, so how can banks mitigate any potential reputational damage? Enter media monitoring. 💡 Read Media Monitoring: The Ultimate Guide In the banking industry, this practice […] Written by Kinga Edwards May 12, 2022May 20, 2022 Saving Bookmark this article Bookmarked
Product How to Get Started with Real-time News Tracking? With each day, more and more people are online – whether just browsing the online content, resharing it, or creating it. Someone out there is writing a tweet or creating a video about your favorite topic at this exact second. As beautiful as the growth of the online community is, it also made it hard […] Written by Kinga Edwards May 10, 2022May 10, 2022 Saving Bookmark this article Bookmarked
Marketing Campaign Tracking: How to Monitor your Marketing Efforts with Mediatoolkit? Do you ever feel like you’re putting all your efforts into your marketing campaign, but you have no idea whether it’s actually working? Well, you’re not alone. Many marketers struggle with campaign tracking – figuring out how to measure the results of their actions. In this blog, we’ll show you how to track your marketing […] Written by Kinga Edwards May 5, 2022May 6, 2022 Saving Bookmark this article Bookmarked
Product Sentiment Tracking: How to Get Inside Your Customers’ Minds? No one knows what goes on in a customer’s head. But with sentiment tracking, you can at least get an idea of where they’re coming from. Mediatoolkit makes it easy for businesses to track and monitor social media posts related to their business. It tracks different channels such as Facebook or Twitter while getting real-time […] Written by Kinga Edwards May 3, 2022May 13, 2022 Saving Bookmark this article Bookmarked