10 Essential Startup Tools


You might find handling all the tasks of a larger company with a small, startup-sized team an overwhelming experience. Luckily, there are a lot of tools and apps that can help you achieve your goals. But which ones to choose for your business? Nobody can tell you explicitly, and you definitely shouldn’t take such advice if somebody tries, because every startup is different, and the only right way is to try loads of them and see which work for you.

But what you can do is look at other startups and learn from their choices, to pick up tips from their way of thinking. That’s why, we bring you a real-world set of tools one thriving startup uses.



We’ve been using a Facebook group and we’ve communicated through Google Hangouts from day one, but when we discovered Slack, it quickly became our number one communication tool. We use channels to discuss features, sales and talk generally about our project, but sometimes we also have fun in the #random channel. We can chat privately or in a group through web, desktop and mobile app, while in the office or away – and what we love the most is Slack’s amazing user interface and user experience.

1 slack


Tasks and to-do lists are a core part of organizing a desired workflow for your team. In the last few years, our team tried out various tools for task management, including those optimized for Scrum, but in the end, we always went back to our original pick – Asana.

Asana is as simple and as complicated as you want it to be. You can create projects, set deadlines, assign tasks and even create subtasks or comment on each of them.

2 asana



Buffer is a great tool for sharing on social media. It’s the only app you’ll need to plan and share your next Facebook post or tweet, making it an awesome marketing tool. With Buffer you can not only publish across different social profiles, but also schedule posts so that they don’t spam your followers.

3 buffer



Every single mention you get from your users or press is priceless! It gives you an opportunity to reach out to more people and potential customers. Mediatoolkit is a media monitoring tool that tracks relevant mentions of your startup across the web and social media in real time. You can use it to get notified immediately when you are mentioned anywhere online and discover meaningful insights behind every mention.

You can discover not only who mentions you and where, but also track down feedback, reviews and issues your users are experiencing. You can even track your competitors or general public inquiring about your industry looking for a tool just like yours.



Intercom is one of those tools you discover without looking for them. It’s about  user management and customer service. It helps you manage your users, sort them, discover your top users and those that are about to stop using your service. Additionally, it allows you to get in touch with them through email or in-app notifications. The user interface is clean and simple and once you start using it, it will soon become something you cannot work without.

5 intercom



Pipedrive makes it simple and easy to create sales funnels and track all the steps and activities in your sales process. Everything is pretty intuitive and shows you where you need to focus your sales efforts at a glance. It’s pretty intuitive – you define all the stages of your sales process and move your leads from stage to stage. It gives you an excellent overview of the state your leads are in, along with data-driven alerts for possible leaks in your sales pipe, where your clients might be leaving.

6 pipedrive



Rapportive helps us with a simple task of knowing who you are emailing and who’s emailing us back. It sits in your Gmail and waits for you to receive an email in order to show you valuable data about the person behind the email, like their job position, LinkedIn profile and more public info, which can play to your advantage in more ways than you can think of.




Previously known as Signals, this HubSpot tool helps you track opens and clicks on all the emails you send. This way you can be sure that your leads have received your offer and how many times they’ve checked it.

8.0 sidekick


Another Sidekick’s great feature is a Chrome plugin that allows you to see all the information about the people behind the website you are visiting, including who you might have in your contact list.

8.1 sidekick



Whether you need a landing page to collect your next week’s webinar signups, you wish to give a special discount, make a giveaway or even make a simple branded runner game to promote your brand, Socialpuzzle gives you the ability to do just that and much more, with their ready-made Facebook applications. It saves us a lot of time not having to code these ourselves, while these very affordable (pricing varies mostly by how many fans your Page has) solutions are incredibly easy to use and adjust to your brand’s colors. Great apps for engaging your leads and users.

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One of the metrics we care about a lot is NPS (Net Promoter Score). It tells us whether our users are eager to share our app with their friends and co-workers. The higher the NPS score is (up to 100) the more satisfied your users are. Wootric is a simple tool to handle short surveys and receive customer feedback right within the app,  which can enable you to take it from good to great.

10 wootric

Have you got any more tools you are using while working on your startups or digital projects? Let us know in the comments!