In the ever-growing online world, businesses are doing their best to keep up with online reviews, comments, hashtags, campaigns, and all other forms of feedback from their past, current, and future customers in order to maintain their brand reputation.
Companies also want to stay up to date with their competition and the latest industry trends. That way, they can form their future business goals or even prevent future crises.
Many companies are doing these analyses manually. Scrolling through comments, searching key terms on social media, or “stalking” the competition on social media and the web may seem like a way to go. And it would be a smart one if there weren’t for an even smarter solution – media monitoring.
What is media monitoring? Media monitoring can be defined as an activity of monitoring the media (online media, TV, radio, etc.) in order to find relevant mentions (for example, mentions of your brand, client, etc.) and gain deeper insight into them.
Nowadays, media monitoring tools do all of these media monitoring analyses for you. Best thing? They do it in a few seconds. Why waste your time on manual research when you could focus on other tasks and let a tool do this part of work for you instead?
If you still haven’t thought about using media monitoring tools to find mentions of topics relevant to your business, now is the time to use all the benefits these tools can offer.
To make your search for the best tool easier, we’ve composed a list of five best media monitoring tools you don’t want to miss out.
Mentionlytics is great for social media monitoring, competitor monitoring, marketing leads monitoring, and full web monitoring, as it delivers results from any website there is. What is even more interesting about this media monitoring tool is that it offers you historical data. It enables you to see mentions even from before you created your account.
It also uses Hootsuite integration. If you are using Hootsuite which, besides media monitoring, offers other social media management tools, your Mentionlytics mentions can be integrated into it.
Pricing: Mentionlytics has a 14-day free trial period available. After the free trial period ends, there are monthly subscription plans available. Monthly subscriptions start from 39 $/month. Find out more at https://www.mentionlytics.com/pricing/.
Similar to Hootsuite, AgoraPulse is also an all-in-one social media management tool. It helps you with social media publishing, social reporting, social media inbox, team collaboration, social CRM, and social media monitoring.
More precisely, AgoraPulse’s social CRM and social media monitoring options will enable you to find all brand-related search results and find and label the exact content you need. All this while getting to know more insights on your customers – their preferences, feedback, and more.
Pricing: AgoraPulse offers a 28-day free trial period. Monthly plans start from 99 $/month. Get more details at https://www.agorapulse.com/pricing/.
This award-winning media monitoring tool can provide great business insight because it monitors mentions for 100+ million sources 24/7, in any language.
Data contracted from Mediatoolkit will help you boost brand awareness. It helps you see what your competitors are up to or what new trends are arising in your niche, what your customers think of your brand, and much more. Mediatoolkit can also be very useful in finding influencers to collaborate with. Its Competitive analysis feature gives you a list of people who talked the most about your brand or any other topic you’re tracking.
Pricing: The number of users, keywords, and brand reports is unlimited on all paid plans that start from 117$/month for 5 queries and 10 000 mentions. You can sign up for the free trial and test out the tool yourself.
With Brandwatch you can always keep an eye on your brand perception. The tool helps you monitor changes in sentiment to perceive customer opinions. Also, it helps in protecting your brand reputation because it enables your whole team to receive real-time alerts of tracked keywords. So, the tool is keeping you on top of any emerging crisis.
If you wish to create personalized content for your social media accounts, Brandwatch’s got it covered, too. It helps you understand what topics your customers care about by breaking down conversations and seeing the type of content that resonates specifically with your target audience.
Pricing: there is no pricing information available on Brandwatch’s website at the time of writing this blog. But, you can request a demo to try out the tool.
Meltwater scans over 300 000 news sources globally. It provides clients with insights on brand reputation, customer satisfaction, competitors, influencers, and more, which it extracts from different sources – social media (it allows you to monitor over 15 different social media networks), podcasts, online news, print, and even TV and radio.
When using this media monitoring tool, you can easily create shareable dashboards which include various analytics, from the share of voice graphs and media exposure to advanced social echo and custom scoring capabilities.
Pricing: there is no pricing information available on Meltwaters’s website at the time of writing this blog, but you can book a demo to try out the tool.