How to use media monitoring for competitor analysis

It is what it is. Unless you’ve found yourself the nichest niche, chances are you have not one, but multiple competitors. All of you vying for the attention of the…


Announcement: Partial Service Interruption

Dear users, as of Thursday, September 5th, Mediatoolkit is undergoing Facebook’s review to determine and confirm our data compliance. During the review, we can not…


The curious case of Victoria’s Secret

It’s no secret that the Victoria’s Secret had a rough couple of years behind them. And there are no signs that the situation is any getting better. Their sales have…


The Importance of Social Media Monitoring to your Email Marketing Strategies

Imagine mindlessly scrolling through Facebook and suddenly noticing a familiar logo. Your logo. You check the post and see that a blogger reviewed your product and…


How to improve brand awareness with Mediatoolkit

In this day and age, customers are bombarded with a lot of different products wherever they turn. Online advertisements, billboards, commercials, you name it.…


4 reasons why you should use media monitoring

Does my company need media monitoring, you may ask? Well, in short, yes it does. And here’s why… Media monitoring can provide you with valuable information…


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8 Modern PR Tools Every Professional Should Use

Emerging technologies change the way we live each day more and more. But, sometimes even more effectively, they change the way we do business. The PR industry was…


How To Keep Up With Marketing News and Trends When You’re Just Too Busy

We get it – keeping up with marketing news and trends is tricky because there just doesn’t seem to be enough hours in the day. You’ve got a business to run…


How can fashion brands benefit from media monitoring?

The fashion industry is one of the most competitive industries out there. Fresh and eager new talents are emerging constantly and it’s very hard to become relevant…


What to do with online reviews?

What is one of the first things you do when you want to purchase a product, book a hotel or something of that sorts? Let me guess. You check online reviews. I…