How to Determine the Sentiment of Your Mentions

We thought long and hard about how we are going to sentiment analysis the right way. The challenges? No computer algorithm can detect things like sarcasm or…


[INFOGRAPHIC] Uber Privacy Controversy In Online Media

  In the past week, Uber has been facing controversy for comments suggesting the company might hire special researchers to battle journalists who haven’t…


10 Essential Startup Tools

You might find handling all the tasks of a larger company with a small, startup-sized team an overwhelming experience. Luckily, there are a lot of tools and apps…


Our Android App, A Step-by-Step Walkthrough

  Once you’ve downloaded our Android App, we bring you all the tips and tricks you need to know in order to take advantage of its full potential. Or if…


Introducing Mediatoolkit Android App

We’re very happy to let everybody know that our Mediatoolkit Android App is available to everybody on Google Play Store! Now you can get native push notifications…


A Checklist of Keywords You Shouldn’t Forget When Tracking a Company

In my time here at Mediatoolkit, I've done a lot of keyword setups for various clients. I've developed a general workflow for how to think and what to do when…