Met Gala 2019: social media recap

A couple of months ago we did a social media analysis of the Oscars ceremony, and now it is time for the “fashion Oscars” social media analysis as…


3 reasons why you should start guest blogging

Blogging is a great way of producing content that your customers will appreciate and want to engage with. With blog writing, you’re giving your customers useful,…


Game of Thrones: the battle of social media

I remember watching the last episode of Season 7 and thinking: “Sooo, now I have to wait 2 years for the next one!?!?” Aaand, here we are folks, almost 2 years…


10 Ways of using Media Monitoring and Analytics Tools in Digital Advertising

If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking…


How financial institutions can use media monitoring to understand their customers

When it comes to financial institutions, there is a lot of challenges and obstacles that need to be tackled in order for them to be in touch with their customers.…


How can Mediatoolkit help you create content?

You’ve probably heard the expression: “Content is king!” Everything revolves around content creation. These days, creating original and quality content can be…


Media monitoring for telecommunication companies

Telecommunication companies are probably the ones that get the most heat from their customers. Nowadays everyone has at least one phone, computer or some other…


11 Tips to Make Content Marketing Work for Small Budgets

Content marketing: not just a buzzword anymore. Having proved its worth over the past decade, content marketing now plays a major role in many companies marketing…


Tesla: how to get people excited

On Thursday, Tesla got people wondering with the abrupt suspension of sales of their cars. If you wanted to buy a car and pressed the buying button it directed you…


How can NGOs apply media monitoring

Whether your area of interest is that of humanitarian, educational, environmental or other character, there are a few common touchpoints in media monitoring for…