[INFOGRAPHIC] 4 Effective Ways to Show PR Results

Proving communications results in business can be challenging. Especially so if communication effort is campaign based and sporadic. Using vain or faulty metrics…


government social media monitoring

[WEBINAR] Why government institutions need social media monitoring & analysis

The majority of U.S. adults – a total of 62% – get their news from social media, and 18% do so often, according to a survey by Pew Research Center. Are you aware…


influencer mistakes

Stop Making These 4 Influencer Marketing Mistakes

When working with influencers, a lot of marketers get stuck because they don’t have the right strategy in place, or haven’t thought through the potential pitfalls…


influencer marketing tools

Top 10 FREE Influencer Marketing Tools For Small Businesses

Influencer marketing is growing big, which means it’s not a surprise that there are a lot of tools out there. We should know: we recently published a book featuring…


government media monitoring

Why Government Institutions Need Online Media Monitoring

The rise of internet has made it possible to spread information faster than ever before in human history. If you work for a government institution, you also know…


Growing a Socially Responsible Corporate Culture for Employer Branding

Corporate Social Responsibility (CSR) is big in today’s business. The idea isn’t new and the reason to strive for responsible business practice are even…


social listening influencer marketing

Are you using social listening tools to find influencers? Because you should.

One of the things we recently did in Mediatoolkit was a giant list of 100 influencer marketing tools. We made it because we kept getting a lot of questions from our…


B2B influencer marketing tools

B2B Influencer Marketing: How To Find Top Niche Influencers

B2B influencer marketing rarely (if ever) relies on Instagram celebrities, and some claim it’s much harder for B2B marketers to find the right influencers than it…


find brand influencers

WEBINAR: How to Find the Perfect Brand Influencer

Almost all marketers struggle with finding the right influencers for their brand. Even if you are one of the lucky few who are satisfied with your current…


dove ad social media crisis

How Dove’s Reputation Crisis Unraveled On Social Media

  You know what causes a social media crisis –  most often, it’s when companies have not thought things through. But do we know what actually happens in…