Dream Crazier: how Nike thrives on social issues based marketing

Following up on the very popular Dream Crazy commercial starred by Colin Kaepernick, Nike just released the new women-oriented Dream Crazier commercial narrated by…


And the Social Media Oscar goes to…

The 91st Academy Awards, the Oscars, were held on Sunday. It kinda felt like a relief because of all of the disasters that happened leading up to it. The Academy…


Samsung Galaxy Fold or Flop: the consumers’ first impression

Samsung just held its Unpacked event for 2019, revealing an impressive number of new products. The event itself was a great success, publicity-wise. The YouTube…


Media monitoring for marketing agencies

Media monitoring uses are vast – they are applicable to almost every industry, especially PR and marketing. What then, are the benefits of media monitoring…


How can customer support benefit from media monitoring?

To provide excellent customer support, the most important thing is to listen. You know what they say – a customer is a king. And whether you agree or…


Improve your political campaign with media monitoring

There are many elements that you need to manage while running a political campaign. Public perception, candidates with different personalities, unexpected events,…


Media monitoring for event management

Other than being useful for reputation management and measuring PR results, social media monitoring tools track data that can have an impact on event management as…


Media monitoring for pharma industries

In order to be successful you need to be up to date with the latest industry trends, peoples needs, competitors and much more. It seems like an exhausting task but…


Media monitoring for gaming industry

There are a lot of benefits and opportunities for companies when it comes to media monitoring and gaming companies are no exception to that. Making informed…


How can media monitoring help you with crisis communication?

Crisis communication is a part of PR efforts to minimise the damage to an individual, organisation or a company when facing challenges. It’s important to develop a…