find brand influencers

WEBINAR: How to Find the Perfect Brand Influencer

Almost all marketers struggle with finding the right influencers for their brand. Even if you are one of the lucky few who are satisfied with your current…


dove ad social media crisis

How Dove’s Reputation Crisis Unraveled On Social Media

  You know what causes a social media crisis –  most often, it’s when companies have not thought things through. But do we know what actually happens in…


How to Manage Negative Online Reviews

If you care about what you do, a negative review from a customer may seem like the end of the world. It is a dissapointment to see that your product has caused such…


picksaas

Struggling with finding the right marketing tools? Picksaas can help

The martech industry is booming, and it can be overwhelming to try to figure out which tools deserve your attention. For proof, see this infographic that details…


If you want to go viral, focus on publicity instead of social media

It’s pretty rare for things from Croatia to go viral. Except for soccer players or the world’s fastest supercar, our country remains known mainly playing the King’s…


automated sentiment analysis dashboard

Automated sentiment analysis now available for any language you want

One of the things we get asked a lot about is our automated sentiment analysis. Ever since we introduced the beta, we have been receiving a lot of feedback from…


[WEBINAR] Can you predict a social media crisis before it happens?

What is the reason some blunt corporate responses go unnoticed, while others tend to go viral and get all the unwanted media attention? Is it possible to prevent a…


Why you should talk to your customers beyond owned social media channels

People are used to brands having an active social media presence. In fact, for most companies consumers are no longer asking “are you on Twitter?” but “what’s your…


7 steps to finding the perfect micro-influencer for your brand

It’s the digital version of word-of-mouth, so it’s no wonder companies are investing more and more money into influencer marketing. However, finding the perfect…


focus group social listening

Ditch focus groups in favor of social listening: three reasons why

You are not using a horse to get to work these days now, are you? Technological advances are changing how we do business. Sadly, for a lot of marketing…