automated sentiment analysis dashboard

Automated sentiment analysis now available for any language you want

One of the things we get asked a lot about is our automated sentiment analysis. Ever since we introduced the beta, we have been receiving a lot of feedback from…


[WEBINAR] Can you predict a social media crisis before it happens?

What is the reason some blunt corporate responses go unnoticed, while others tend to go viral and get all the unwanted media attention? Is it possible to prevent a…


Why you should talk to your customers beyond owned social media channels

People are used to brands having an active social media presence. In fact, for most companies consumers are no longer asking “are you on Twitter?” but “what’s your…


7 steps to finding the perfect micro-influencer for your brand

It’s the digital version of word-of-mouth, so it’s no wonder companies are investing more and more money into influencer marketing. However, finding the perfect…


focus group social listening

Ditch focus groups in favor of social listening: three reasons why

You are not using a horse to get to work these days now, are you? Technological advances are changing how we do business. Sadly, for a lot of marketing…


Analyze mentions on the go with the new Mediatoolkit iOS app

With the average person spending more than 5 hours a day on mobile, media monitoring shouldn’t be a desktop-only thing. We’ve updated our Mediatoolkit iOS…


3 reasons why social listening is essential if you work in tourism

If you work in tourism, you know that travelling is one of the most popular topics on social media. Users tag photos, check-in and leave Tripadvisor reviews on a…


PR measurement

Katie Paine: PR is losing to content marketing because of bad metrics

Katie Delahaye Paine is a renowned expert on public relations and a pioneer of the public relations measurement for three decades. She has founded two measurement…


[Success story] European Parliament Information Office Croatia prevents information overload with Mediatoolkit

European Parliament Information Office Croatia is dedicated to working with younger audiences and closely collaborates with the media, educational institutions and…


Spike Alerts: Get notified when your brand suddenly starts getting more online buzz

Have you ever had an anxious feeling that news about your brand is spreading somewhere online behind your back? Do you fear that a couple of tweets will cause a…