influencer mistakes

Stop Making These 4 Influencer Marketing Mistakes

When working with influencers, a lot of marketers get stuck because they don’t have the right strategy in place, or haven’t thought through the potential pitfalls…


influencer marketing tools

Top 10 FREE Influencer Marketing Tools You Should Use In Your Next Campaign

Influencer marketing is growing big, which means it’s not a surprise that there are a lot of tools out there. We should know: we recently published a book featuring…


government media monitoring

Why Government Institutions Need Online Media Monitoring

The rise of internet has made it possible to spread information faster than ever before in human history. If you work for a government institution, you also know…


Growing a Socially Responsible Corporate Culture for Employer Branding

Corporate Social Responsibility (CSR) is big in today’s business. The idea isn’t new and the reason to strive for responsible business practice are even…


social listening influencer marketing

Are you using social listening tools to find influencers? Because you should.

One of the things we recently did in Mediatoolkit was a giant list of 100 influencer marketing tools. We made it because we kept getting a lot of questions from our…


B2B influencer marketing tools

B2B Influencer Marketing: How To Find Top Niche Influencers

B2B influencer marketing rarely (if ever) relies on Instagram celebrities, and some claim it’s much harder for B2B marketers to find the right influencers than it…


find brand influencers

WEBINAR: How to Find the Perfect Brand Influencer

Almost all marketers struggle with finding the right influencers for their brand. Even if you are one of the lucky few who are satisfied with your current…


dove ad social media crisis

How Dove’s Reputation Crisis Unraveled On Social Media

  You know what causes a social media crisis –  most often, it’s when companies have not thought things through. But do we know what actually happens in…


How to Manage Negative Online Reviews

If you care about what you do, a negative review from a customer may seem like the end of the world. It is a dissapointment to see that your product has caused such…


picksaas

Struggling with finding the right marketing tools? Picksaas can help

The martech industry is booming, and it can be overwhelming to try to figure out which tools deserve your attention. For proof, see this infographic that details…