7 steps to finding the perfect micro-influencer for your brand

It’s the digital version of word-of-mouth, so it’s no wonder companies are investing more and more money into influencer marketing. However, finding the perfect…


focus group social listening

Ditch focus groups in favor of social listening: three reasons why

You are not using a horse to get to work these days now, are you? Technological advances are changing how we do business. Sadly, for a lot of marketing…


Analyze mentions on the go with the new Mediatoolkit iOS app

With the average person spending more than 5 hours a day on mobile, media monitoring shouldn’t be a desktop-only thing. We’ve updated our Mediatoolkit iOS…


3 reasons why social listening is essential if you work in tourism

If you work in tourism, you know that travelling is one of the most popular topics on social media. Users tag photos, check-in and leave Tripadvisor reviews on a…


PR measurement

Katie Paine: PR is losing to content marketing because of bad metrics

Katie Delahaye Paine is a renowned expert on public relations and a pioneer of the public relations measurement for three decades. She has founded two measurement…


[Success story] European Parliament Information Office Croatia prevents information overload with Mediatoolkit

European Parliament Information Office Croatia is dedicated to working with younger audiences and closely collaborates with the media, educational institutions and…


Spike Alerts: Get notified when your brand suddenly starts getting more online buzz

Have you ever had an anxious feeling that news about your brand is spreading somewhere online behind your back? Do you fear that a couple of tweets will cause a…


VKontakte keyword tracking Mediatoolkit

Use Mediatoolkit to track brand mentions from VKontakte

We’ve been working really hard to make Mediatoolkit an even better experience for you. We are proud to say that we have now released a major upgrade. We now collect…


Improve your PR with great tools

Improve your PR with great tools   Modern PR managers are in dire need of great tools if they wish to do their jobs right. The main problem with working in…


3 common metrics PR professionals are using wrong

Politicians use statistics in the same way that a drunk uses lamp-posts—for support rather than illumination. Alan Lang’s quote, more than 100 years old, speaks…