Spike Alerts: Get notified when your brand suddenly starts getting more online buzz

Have you ever had an anxious feeling that news about your brand is spreading somewhere online behind your back? Do you fear that a couple of tweets will cause a…


VKontakte keyword tracking Mediatoolkit

Use Mediatoolkit to track brand mentions from VKontakte

We’ve been working really hard to make Mediatoolkit an even better experience for you. We are proud to say that we have now released a major upgrade. We now collect…


Improve your PR with great tools

Improve your PR with great tools   Modern PR managers are in dire need of great tools if they wish to do their jobs right. The main problem with working in…


3 common metrics PR professionals are using wrong

Politicians use statistics in the same way that a drunk uses lamp-posts—for support rather than illumination. Alan Lang’s quote, more than 100 years old, speaks…


Some lesser-known ways PR provides return on investment

When business costs need to be cut, PR budgets often go first. The reason is actually quite simple: it can sometimes be hard to measure the efficiency of publicity…


Social selling: 7 ways social listening can help

Do you work in sales? If yes, when was the last time you posted something on LinkedIn, even if it was to share someone else’s content? Do you tweet just the…


5 ways your customers can help you be a better copywriter

How many times have you caught yourself overthinking the exact wording of a Facebook status or a press release that sums up the essence of your product? Writing is…


[EBOOK] The right way to use online media monitoring tools

If you are working in marketing or public relations, you know that the internet has changed how information spreads. A customer from Brazil can post a negative user…


Three ways to use media monitoring to grow your sales

Ahmed Men is the CEO of Planète Chocolat and has been using Mediatoolkit to acquire new sales prospects for the past 4 months. Check out their delicious Twitter…


politicians brands

[FREE EBOOK] What brands can learn from politicians on social media

The career of a politician often starts (and ends) with the media – the best politicians are also savvy communicators. With social media being one of the main…