Marketing How to Stop Fake News What is fake news? The term fake news refers to false and/or misleading information about our world in general. From politicians and celebrities to companies or historical events – anything and anyone can be a subject of fake news. Nowadays, fake news is extremely hard to stop and it usually spreads across social media. Fake […] Written by Irma Jakić September 29, 2021October 14, 2021 Saving Bookmark this article Bookmarked
Marketing Best Healthcare Marketing Campaigns What is healthcare marketing? Healthcare marketing refers to the marketing strategies used in the healthcare and pharma industries in order to educate the public on certain health-related topics. Or, mostly in the case of private healthcare companies, to attract more people to use their services. Why is (online) healthcare marketing important? Patients usually find healthcare […] Written by Irma Jakić August 6, 2021August 11, 2021 Saving Bookmark this article Bookmarked
Marketing Entertainment Marketing: How to Get The Most Out Of It? The entertainment industry is a big part of our lives, and has been for decades. From TV and radio to cinema and music, we cannot escape it. And, we’re (more than gladly) consuming it on everyday basis. Since we are so “addicted” to entertainment, it opens a window to consumer suggestions and entertainment marketing. Try […] Written by Irma Jakić July 23, 2021July 23, 2021 Saving Bookmark this article Bookmarked
Marketing Best Political Social Media Accounts The days of “distant”, “too serious”, “too formal” politicians who talk to their supporters and wider audience via classical media such as TV or radio once a month once something important happens are over. With the rise of social media in the past decade, the way we all communicate changed. Social media, even though it […] Written by Irma Jakić July 22, 2021October 8, 2021 Saving Bookmark this article Bookmarked
PR & Communications Bad PR Examples We’ve all seen examples of PR campaigns that made our jaw drop. Some because they were so good, which we covered in our Best PR Campaigns of 2020 blog. But, some made our jaw drop because they were… not thought through enough, to put it nicely. We all make mistakes, it is a normal part […] Written by Irma Jakić March 23, 2021October 8, 2021 Saving Bookmark this article Bookmarked
Media Monitoring 5 Media Monitoring Tools You Don’t Want to Miss Out In the ever-growing online world, businesses are doing their best to keep up with online reviews, comments, hashtags, campaigns, and all other forms of feedback from their past, current, and future customers in order to maintain their brand reputation. Companies also want to stay up to date with their competition and the latest industry trends. […] Written by Irma Jakić February 16, 2021June 30, 2021 Saving Bookmark this article Bookmarked
Marketing PR & Communications 10 Best PR Campaigns of 2020 As we all know, 2020 has been a challenging year. The coronavirus pandemic which started at the beginning of the year turned our world upside down. It changed our lives in many ways. From the way we communicate, socialize, and travel to the way we work and do business. Businesses had to quickly adapt to […] Written by Irma Jakić December 16, 2020October 8, 2021 Saving Bookmark this article Bookmarked
