Author: Irma Jakić

Sociology student working at Mediatoolkit's marketing department.
  1. Marketing
What is healthcare marketing? Healthcare marketing refers to the marketing strategies used in the healthcare and pharma industries in order to educate the public on certain health-related topics. Or, mostly in the case of private healthcare companies, to attract more people to use their services.  Why is (online) healthcare marketing important? Patients usually find healthcare […]
  1. Media Monitoring
In the ever-growing online world, businesses are doing their best to keep up with online reviews, comments, hashtags, campaigns, and all other forms of feedback from their past, current, and future customers in order to maintain their brand reputation.  Companies also want to stay up to date with their competition and the latest industry trends. […]