Author: Iva Glavinić

Iva works as a marketing & PR manager in Mediatoolkit. She is constantly on the phone, juggling between advertising and communicating with journalists, which often makes her unable to focus on the task at hand, like writing this bio.
  1. Media Monitoring
  2. PR Measurement
“I need to create a custom media report for the client, can I do it?” is a sentence we heard one too many times over the last few years. Answering “no” often left us feeling disheartened. Sure, there were no similar social media monitoring tools that could offer these functionalities, but we