Author: Iva Glavinić

Iva works as a marketing & PR manager in Mediatoolkit. She is constantly on the phone, juggling between advertising and communicating with journalists, which often makes her unable to focus on the task at hand, like writing this bio.
  1. Ebooks
If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that information. Hence, the rise of online media monitoring and the related tools. The online world has become a party with around 4.66 billion people attending, and every […]
  1. News & Features
  2. PR & Communications
“I need to create a custom media report for the client, can I do it?” is a sentence we heard one too many times over the last few years. Answering “no” often left us feeling disheartened. Sure, there were no similar social media monitoring tools that could offer these functionalities, but we were never the […]