Author: Iva Glavinić

Iva works as a marketing & PR manager in Mediatoolkit. She is constantly on the phone, juggling between advertising and communicating with journalists, which often makes her unable to focus on the task at hand, like writing this bio.
  1. News & Features
A social listening tool like Mediatoolkit is ideal for people who like to automate boring tasks, save precious time and generally prefer to do other things manually trying to find online mentions. This is why we are excited to announce our newest integration with the leading automation service Zapier! Zapier is the perfect service for […]
  1. Marketing
For 75 percent of marketing and communication professionals, finding the right influencers is the biggest challenge when building an influencer engagement strategy. It is hard and time-consuming work, so we made a list of 100 tools that will drastically improve your results.  The book is a list of 100 influencer marketing tools, complete with short descriptions […]
  1. News & Features
Monitoring online mentions across the internet — from social media channels and forums to chat rooms and websites — is detrimental to help enterprises and organizations stay on top of their game. The tech experts from FinancesOnline recently recognized that Mediatoolkit largely helps in this endeavor, and they awarded us their Great User Experience and […]
  1. Marketing
When working with influencers, a lot of marketers get stuck because they don’t have the right strategy in place, or haven’t thought through the potential pitfalls they might encounter.  However, some mistakes are worse than others and can cost you significant time and money, without yielding any proper returns. We listed the top 4 you […]
  1. Marketing
One of the things we recently did in Mediatoolkit was a giant list of 100 influencer marketing tools. We made it because we kept getting a lot of questions from our clients regarding ways to find influencers and how Mediatoolkit can help. But while we went and researched 100 tools, for different niches, different budgets, […]

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