6 Clever Ways In Which Travel Agencies Can Use Media Monitoring to Their Advantage
In the travel industry, your reputation is everything. Your customers will recommend your travel agency to their friends…
How to Determine the Sentiment of Your Mentions
We thought long and hard about how we are going to do sentiment analysis the right way. The…
Uber Privacy Controversy In Online Media
In the past week, Uber has been facing controversy for comments suggesting the company might hire special researchers…
A Checklist of Keywords You Shouldn’t Forget When Tracking a Company
In my time here at Mediatoolkit, I’ve done a lot of keyword setups for various clients. I’ve developed…
Driving Referral Traffic
Mediatoolkit makes content discovery easy. But what happens once you find good content? Where do you publish it?…
5 User Insights on Publishing First
Of course publishing quality content before anyone else is a great advantage, but have you ever really thought…
The Shift In Discovery and Consumption of Content
Looking back, it’s hard to imagine how we ever could have called news – news. It had to…