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Ivan Kasapović

7 posts
MMedia Monitoring
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6 Clever Ways In Which Travel Agencies Can Use Media Monitoring to Their Advantage

  • byIvan Kasapović
  • May 20, 2022
In the travel industry, your reputation is everything. Your customers will recommend your travel agency to their friends…
PProduct

How to Determine the Sentiment of Your Mentions

  • byIvan Kasapović
  • May 5, 2022
We thought long and hard about how we are going to do sentiment analysis the right way. The…
OOnline Trends & Analyses

Uber Privacy Controversy In Online Media

  • byIvan Kasapović
  • May 5, 2022
In the past week, Uber has been facing controversy for comments suggesting the company might hire special researchers…
MMarketing
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A Checklist of Keywords You Shouldn’t Forget When Tracking a Company

  • byIvan Kasapović
  • July 14, 2022
In my time here at Mediatoolkit, I’ve done a lot of keyword setups for various clients. I’ve developed…
MMarketing

Driving Referral Traffic

  • byIvan Kasapović
  • July 14, 2022
Mediatoolkit makes content discovery easy. But what happens once you find good content? Where do you publish it?…
MMarketing

5 User Insights on Publishing First

  • byIvan Kasapović
  • July 14, 2022
Of course publishing quality content before anyone else is a great advantage, but have you ever really thought…
MMedia Monitoring

The Shift In Discovery and Consumption of Content

  • byIvan Kasapović
  • July 14, 2022
Looking back, it’s hard to imagine how we ever could have called news – news. It had to…
Blog
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