Online Trends & Analyses PR & Communications What’s The Hype December: What 2021 taught us about PR & lessons for 2022 What is time? And this question isn’t an opening to a philosophical debate, truly. It’s more so a commentary on the passage of time – even, maybe especially so, in the world of PR. In order to write this piece, I had to go back and review this whole year. And when I had to […] Written by Klara Gavran December 23, 2021December 23, 2021 Saving Bookmark this article Bookmarked
PR & Communications (TEMPLATE) A guide to creating an annual communications plan After 2020 threw everyone a curveball, it might seem counterintuitive to plan communication on a yearly basis. After all, given the unexpected events that happened in the past year alone, how could one plan anything, let alone create an annual communications plan? Well, it’s not as irrational as it might seem. Having an annual communications […] Written by Klara Gavran November 15, 2021November 12, 2021 Saving Bookmark this article Bookmarked
Online Trends & Analyses #What’sTheHype October: Workplace Activism Stories ft. Netflix, Apple & IATSE A recent Edelman study confirmed what’s already been obvious for a while: employees are increasingly motivated and driven by their personal beliefs and values. The last couple of years, as marked as they were by the pandemic and social movements, have shaped the way we look at and interact with our environment – workplace included. […] Written by Klara Gavran October 29, 2021November 5, 2021 Saving Bookmark this article Bookmarked
News & Features Mediatoolkit: A comprehensive tool guide Welcome to this in-depth guide on using our online media monitoring and analytics tool – Mediatoolkit. Before we dive in, let’s talk about what is media monitoring and how it can help further your business. Media monitoring is essentially the process of tracking mentions of your keywords across the Internet. Think of it as continuous […] Written by Klara Gavran June 25, 2021October 8, 2021 Saving Bookmark this article Bookmarked
PR & Communications Crisis Communications Plan In 8 Steps Is a crisis communications plan really necessary? Well, if you’re here, you know it is. You know there’s no such a thing as being safely sheltered in an impenetrable, crisis-repellent tower. You know that, in reality, companies (small or big) are more like Jenga – one wrong move and everything falls apart. Not to sound […] Written by Klara Gavran June 16, 2021October 8, 2021 Saving Bookmark this article Bookmarked
PR & Communications Crisis Management Plan Examples: The Best & The Worst Why is it important to learn about and from real-life crisis management plan examples? Sometimes a crisis happens suddenly and through no fault of your own (remember the Chicago Tylenol murders?), and sometimes you’re very much responsible for the situation you’ve found yourself in (like Burger King’s poorly thought out Women’s Day Twitter thread). Whatever […] Written by Klara Gavran June 2, 2021October 8, 2021 Saving Bookmark this article Bookmarked
Marketing Online Trends & Analyses What’s The Hype: PR & Marketing May Review What’s The Hype is our monthly PR & marketing recap where we discuss and analyze our top three stories of the month, alongside some honorable mentions. (It is also a video series which we post every two weeks on our social media – make sure to follow us to get more regular updates from the […] Written by Klara Gavran May 27, 2021October 18, 2021 Saving Bookmark this article Bookmarked
