Author: Klara Gavran

Part of the Mediatoolkit marketing team. Fanfiction and sleep enthusiast dabbling in content creation.
  1. Crisis Communication
Why is it important to learn about and from real-life crisis management plan examples? Sometimes a crisis happens suddenly and through no fault of your own (remember the Chicago Tylenol murders?), and sometimes you’re very much responsible for the situation you’ve found yourself in (like Burger King’s poorly thought out Women’s Day Twitter thread). Whatever […]
  1. Media Monitoring
Social media analytics, sentiment analysis included, are at the heart of successfully managing your social media presence. Be it Facebook, Instagram, or Twitter, gathering and analyzing performance data prevails as the common factor in making informed social media marketing decisions. There’s so much data being posted on social media every day, it might be difficult […]