Author: Klara Gavran

Part of the Mediatoolkit marketing team. Fanfiction and sleep enthusiast dabbling in content creation.

Media Monitoring

Brand Monitoring 101: Tips, Strategies & Tools

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Klara Gavran April 28, 2021

How to Use Media Monitoring for Competition Analysis

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Klara Gavran March 29, 2021

Marketing

Entertainment Marketing: What Is It and How to Get The Most Out Of It?

Written by Klara Gavran March 17, 2021

crisis communications plan header

Crisis Communication

Crisis Communications Plan In 8 Steps

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Klara Gavran February 22, 2021

pharma marketing campaigns featured image

Marketing

10 campaigns that reinvented pharma marketing

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Klara Gavran February 10, 2021

Analyses

Automotive marketing changing gears: the rise of electric vehicle ads

<img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' height='60' width='60' data-src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' class='avatar avatar-60 photo avatar-img lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/f08efd8a3a95544b6f943a45a19e52ab?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Klara Gavran February 9, 2021