PR & Communications (TEMPLATE) A guide to creating an annual communications plan After 2020 threw everyone a curveball, it might seem counterintuitive to plan communication on a yearly basis. After all, given the unexpected events that happened in the past year alone, how could one plan anything, let alone create an annual communications plan? Well, it’s not as irrational as it might seem. Having an annual communications […] Written by Klara Gavran November 15, 2021November 12, 2021 Saving Bookmark this article Bookmarked
Online Trends & Analyses #What’sTheHype October: Workplace Activism Stories ft. Netflix, Apple & IATSE A recent Edelman study confirmed what’s already been obvious for a while: employees are increasingly motivated and driven by their personal beliefs and values. The last couple of years, as marked as they were by the pandemic and social movements, have shaped the way we look at and interact with our environment – workplace included. […] Written by Klara Gavran October 29, 2021November 5, 2021 Saving Bookmark this article Bookmarked
News & Features Mediatoolkit: A comprehensive tool guide Welcome to this in-depth guide on using our online media monitoring and analytics tool – Mediatoolkit. Before we dive in, let’s talk about what is media monitoring and how it can help further your business. Media monitoring is essentially the process of tracking mentions of your keywords across the Internet. Think of it as continuous […] Written by Klara Gavran June 25, 2021October 8, 2021 Saving Bookmark this article Bookmarked
PR & Communications Crisis Communications Plan In 8 Steps Is a crisis communications plan really necessary? Well, if you’re here, you know it is. You know there’s no such a thing as being safely sheltered in an impenetrable, crisis-repellent tower. You know that, in reality, companies (small or big) are more like Jenga – one wrong move and everything falls apart. Not to sound […] Written by Klara Gavran June 16, 2021October 8, 2021 Saving Bookmark this article Bookmarked
PR & Communications Crisis Management Plan Examples: The Best & The Worst Why is it important to learn about and from real-life crisis management plan examples? Sometimes a crisis happens suddenly and through no fault of your own (remember the Chicago Tylenol murders?), and sometimes you’re very much responsible for the situation you’ve found yourself in (like Burger King’s poorly thought out Women’s Day Twitter thread). Whatever […] Written by Klara Gavran June 2, 2021October 8, 2021 Saving Bookmark this article Bookmarked
Marketing Online Trends & Analyses What’s The Hype: PR & Marketing May Review What’s The Hype is our monthly PR & marketing recap where we discuss and analyze our top three stories of the month, alongside some honorable mentions. (It is also a video series which we post every two weeks on our social media – make sure to follow us to get more regular updates from the […] Written by Klara Gavran May 27, 2021October 18, 2021 Saving Bookmark this article Bookmarked
Media Monitoring PR & Communications Brand Monitoring 101: Tips, Strategies & Tools It’s 2021. And if this and the previous year’s events have proven anything, it’s that people expect more from brands. To put it mildly, brands are now, more than ever, observed under a microscope. Every action elicits a reaction. This is why brands have to be especially vigilant in brand monitoring and tracking their online […] Written by Klara Gavran April 28, 2021October 8, 2021 Saving Bookmark this article Bookmarked
