Marketing PR & Communications Brand Repositioning: 5 Key Steps to Take & Best Examples to Look at Running a business is like a roller coaster ride. You have to face ups and downs and face the unexpected. If your business is stagnant or experiencing sales declines, then it might be time to make a change. No matter what kind of business you run, evolution is not an option. Nowadays, it is necessary […] Written by Kinga Edwards January 18, 2022January 18, 2022 Saving Bookmark this article Bookmarked
PR & Communications Travel PR: How to Make Your Town or City a Popular Destination Warsaw, Chicago, London, and Beijing – these cities probably don’t need much introduction. The list of the most popular towns and cities worldwide is rather concise. Cities like Rome and Sydney do not really have to do a lot of advertising anymore to attract millions of people every year, compared to other, smaller ones. If […] Written by Kinga Edwards January 10, 2022January 5, 2022 Saving Bookmark this article Bookmarked
PR & Communications 5 Best Social Listening Tools for Political PR Campaigns Social listening tools are designed to help businesses to monitor and track conversations about their brand, competitors, or products. They can also be useful in the case of political PR campaigns, which is what we’re focusing on today. Advantages of social listening tools Some of the best social listening tools can help you find the real-time […] Written by Kinga Edwards January 6, 2022January 5, 2022 Saving Bookmark this article Bookmarked
PR & Communications Social Media and Politics: 5 Key Takeaways to Learn From Social media is a double-edged sword. It can be used to spread your message to millions of people, but it can also be used against you. As much as social media can help your reputation, mixing social media with politics can also be a real curse that you wish you never brought on yourself. One […] Written by Kinga Edwards December 20, 2021December 20, 2021 Saving Bookmark this article Bookmarked
PR & Communications Public Relations in Travel and Tourism: How to Do it Right Travel and tourism public relations play a key role in helping your company remain visible in its field. Without proper PR, most people won’t even know who your brand is or what it does. Here are some ways you can create great PR yourself, even without hiring a professional agency. What is the role of Public […] Written by Kinga Edwards December 17, 2021December 17, 2021 Saving Bookmark this article Bookmarked
Media Monitoring How to Do Social Media Sentiment Analysis in Politics Recently, social media sentiment analysis has played an essential role in US presidential campaigns. Since people spend their time on social media these days, politicians need to keep an eye on their electorate there as well. As marketers, we’re interested in what people are saying about the brands on social media channels like Twitter and […] Written by Kinga Edwards December 13, 2021December 13, 2021 Saving Bookmark this article Bookmarked
Online Trends & Analyses PR and Marketing – Experts Predict The Trends for 2022 Every year, the world of marketing can be distinguished by certain specific trends and consumer behaviors. Without fail, each year something new worth noticing pops out of nowhere, and a fast and hectic run to be among the first pioneers and race to be the introducers of that new ‘thing’, begins. As we slowly approach […] Written by Kinga Edwards December 9, 2021December 15, 2021 Saving Bookmark this article Bookmarked
