PR & Communications Earned Media Value: How to Measure it and Why it Matters Earned media value (EMV) is a metric that helps marketers determine how much their various social media content and associated actions are worth. It’s like the return on investment (ROI) of word-of-mouth marketing, going beyond just measuring engagement. Have you ever wondered how to measure earned media value effectively and why is it so important […] Written by Kinga Edwards November 29, 2021November 29, 2021 Saving Bookmark this article Bookmarked
PR & Communications What is PR Clipping and How to Do it Effectively? Today, an online presence is a necessity for any business. But, as much as the Internet can help a brand, it can also do some serious damage. Negative reviews, fake information, unfair assumptions; all can cause a reputation crisis. That’s where PR clipping and media monitoring come in. They can help protect your business reputation […] Written by Kinga Edwards November 23, 2021November 23, 2021 Saving Bookmark this article Bookmarked
PR & Communications Managing Online Reputation: 11 Things Agencies Need to Know In the online world, creating and consuming content is easier than ever before. However, in this age of mass internet adoption, people can easily misread or misinterpret someone’s words and actions. Online reputation management is a must for all brands, not only for those who need to work on their online image. This article will […] Written by Kinga Edwards November 15, 2021November 26, 2021 Saving Bookmark this article Bookmarked
PR & Communications What Does a PR Agency Do? Everything You Always Wanted to Know The constant pressure of social media and the digital age has forced businesses to evaluate the way their brands are perceived. With so much information now available online, consumers today are better informed than ever before, which means that even a small misstep can lead to a PR disaster. You want to be sure that […] Written by Kinga Edwards November 4, 2021November 4, 2021 Saving Bookmark this article Bookmarked
PR & Communications How to Manage a Political Campaign: 9 Tips for Success How do you manage a political campaign? That’s the question every marketer asks when entering the ever-changing world of politics. No wonder – it’s a tough nut to crack. You have to be in control of every part of the plan to make it work. Moreover, you must be constantly prepared for any eventuality at […] Written by Kinga Edwards October 25, 2021October 25, 2021 Saving Bookmark this article Bookmarked
PR & Communications 23 Ways to Make Political Public Relations Easy Political public relations are definitely not a piece of cake. A changing environment, living under a constant spotlight, paying close attention to every word – that’s the reality of politicians’ lives. Politicians play a notable role in society, which makes everything even more challenging for them. They can fall victim to PR catastrophes at the […] Written by Kinga Edwards October 18, 2021October 18, 2021 Saving Bookmark this article Bookmarked
PR & Communications Everything you Need to Know About Political PR The wrong choice of words, ethical pitfalls, essential information leaks – all come down to political PR. Politicians all around the world are constantly in the spotlight. Each week, agencies and PR managers produce press releases on behalf of their clients to convey all necessary information about their latest projects, campaigns, and initiatives. Public relations […] Written by Kinga Edwards October 14, 2021October 28, 2021 Saving Bookmark this article Bookmarked
