PR & Communications 23 Ways to Make Political Public Relations Easy Political public relations are definitely not a piece of cake. A changing environment, living under a constant spotlight, paying close attention to every word – that’s the reality of politicians’ lives. Politicians play a notable role in society, which makes everything even more challenging for them. They can fall victim to PR catastrophes at the […] Written by Kinga Edwards October 18, 2021October 18, 2021 Saving Bookmark this article Bookmarked
PR & Communications Everything you Need to Know About Political PR The wrong choice of words, ethical pitfalls, essential information leaks – all come down to political PR. Politicians all around the world are constantly in the spotlight. Each week, agencies and PR managers produce press releases on behalf of their clients to convey all necessary information about their latest projects, campaigns, and initiatives. Public relations […] Written by Kinga Edwards October 14, 2021October 14, 2021 Saving Bookmark this article Bookmarked
Marketing PR & Communications PR vs Marketing: 5 Main Differences Explained (And Compared) Although there are several differences between marketing and public relations (PR), many people perceive them to be the same. However, putting an equals sign between them is a mistake. Are you just at the beginning of your marketing journey? It’s worthwhile to understand the fundamental differences between the two. PR and marketing are not the […] Written by Kinga Edwards September 23, 2021October 8, 2021 Saving Bookmark this article Bookmarked
Media Monitoring We Tried Out 6 Meltwater Competitors – Here’s Our Verdict Is there a tool out there that would make a good alternative to Meltwater? As one of the leading providers of SaaS solutions for online media monitoring, Meltwater is a logical choice. However, we tested out its closest competitors and can now be confident to say this – it’s not the only such tool that […] Written by Kinga Edwards September 20, 2021October 14, 2021 Saving Bookmark this article Bookmarked
PR & Communications Brand Reputation Management: Top 5 Tips for Success Despite trying to deliver the best customer service possible; maximizing a customer’s experience, and performing CSR activities, it seems not to be enough. Brand reputation management is challenging. Customers’ behaviors are constantly changing, and the conversations about you on the Internet don’t stop. It’s time to take control. You may be wondering if there is […] Written by Kinga Edwards September 16, 2021October 8, 2021 Saving Bookmark this article Bookmarked
PR & Communications What Is Competitor Mapping and How to Use It for Your PR Campaigns Just imagine the world without Google Maps or traditional maps. You wouldn’t be able to determine your position, and taking every step would involve significant risk. It is precisely the same in the case of business. Competitor mapping can work as your roadmap and can show you which actions you should take to improve your […] Written by Kinga Edwards September 13, 2021October 8, 2021 Saving Bookmark this article Bookmarked
Marketing What Is Shared Media and Why It Matters for Your Brand Do you know POEM? We are not referring to a poem by a random author. We’re talking about a framework for your digital marketing strategies. Although you’ve probably seen this term somewhere before, and it’s no longer a mystery for you, this has changed now. It has an additional element – shared media and POEM […] Written by Kinga Edwards September 9, 2021September 28, 2021 Saving Bookmark this article Bookmarked
