Author: Kinga Edwards

CEO @ Brainy Bees - she thinks insights are everywhere.
  1. PR & Communications
Earned media value (EMV) is a metric that helps marketers determine how much their various social media content and associated actions are worth. It’s like the return on investment (ROI) of word-of-mouth marketing, going beyond just measuring engagement. Have you ever wondered how to measure earned media value effectively and why is it so important […]
  1. PR & Communications
Today, an online presence is a necessity for any business. But, as much as the Internet can help a brand, it can also do some serious damage. Negative reviews, fake information, unfair assumptions; all can cause a reputation crisis. That’s where PR clipping and media monitoring come in. They can help protect your business reputation […]
  1. PR & Communications
In the online world, creating and consuming content is easier than ever before. However, in this age of mass internet adoption, people can easily misread or misinterpret someone’s words and actions. Online reputation management is a must for all brands, not only for those who need to work on their online image. This article will […]
  1. PR & Communications
The constant pressure of social media and the digital age has forced businesses to evaluate the way their brands are perceived. With so much information now available online, consumers today are better informed than ever before, which means that even a small misstep can lead to a PR disaster. You want to be sure that […]
  1. PR & Communications
Political public relations are definitely not a piece of cake. A changing environment, living under a constant spotlight, paying close attention to every word – that’s the reality of politicians’ lives. Politicians play a notable role in society, which makes everything even more challenging for them. They can fall victim to PR catastrophes at the […]

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