Author: Kinga Edwards

CEO @ Brainy Bees - she thinks insights are everywhere.
  1. Media Monitoring
Is carrying out a social media competitor analysis causing you to lose sleep? It shouldn’t. Especially now when you can automate the whole process. Social media monitoring tools are an alternative to researching your competitors manually. They streamline the process down to single clicks and do most of the work for you. It doesn’t have […]
  1. Crisis Communication
One wrong word could be the trigger to starting a fight with another person. If you don’t pay enough attention to how you communicate, you might say something inappropriate without meaning to. Communication crises often occur in our daily lives and can cause both minor and major problems. But if they can damage personal relationships, […]
  1. Marketing
  2. Media Monitoring
Posts with hashtags can get 2x more engagement. Could you imagine publishing a post on your client’s/brand’s account without a hashtag? If your answer is no, good for you! If you’re here, then you probably already know that hashtags are an important part of any marketing strategy. They help you drive traffic and gain social […]
  1. Media Monitoring
Every business wants to succeed, there’s no doubt about that. There are, however, various factors that contribute to their success or failure. We could distinguish elements such as motivation, perseverance, talent, hard work, and variables concerning a business’ sales volume, Return On Investment rate (ROI), and even customer satisfaction. All of these are undoubtedly important […]
  1. Crisis Communication
Expect the unexpected they say, but is it really possible? Although it may sound like an oxymoron, crisis management is a vital tactic for every business. Maybe in the 20th century, brands could have discussed whether they needed a whole plan of crisis management steps. Unfortunately, in today’s world when information spreads within seconds, a […]
  1. Marketing
  2. Media Monitoring
Hashtags are taking over the Internet. Initially, they were designed to organize content and simplify searches (for users and algorithms), but they quickly became a way of expressing oneself. As such, hashtags have become an integral part of marketing campaigns. Having a dedicated hashtag for an event or product helps with it gaining social media […]

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