Klara Malnar, Author at Mediatoolkit

Media Monitoring

Coronavirus query set up

The current situation regarding Coronavirus has impacted almost every industry in the world. A lot of our clients are seeking information about the potential impact of the pandemic on their businesses, the steps their respective governments are taking, etc. so they can make timely decisions or give

Written by Klara Malnar March 17, 2020March 17, 2020

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Media Monitoring

Fake news and pharmaceuticals – how to prevent a disaster?

The term “fake news” gained in popularity in the last couple of years, but the truth is it’s been around for much, much longer. Even though it’s usually connected to politics, fake news is affecting many areas of life. The internet, social media particularly, is giving everyone a p

Written by Klara Malnar March 17, 2020March 20, 2020

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Analyses

Social Media Analysis: The Oscars Edition

The 92nd Academy Awards ceremony was held last night. Compared to last year, there were no big controversies leading up to this year’s ceremony. The only thing that stood out, yet again, was the lack of women representation among the nominees. People were disappointed that Greta Gerwig wasn�

Written by Klara Malnar February 10, 2020March 17, 2020

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Analyses

Are Super Bowl ads worth it?

I was recently listening to a podcast and one host said to another something along these lines: “Do you remember how Super Bowl games used to be so boring that the people would go to the bathroom during the game, so they don’t miss the commercials?” Statements like this show the impact S

Written by Klara Malnar January 31, 2020March 2, 2020

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Marketing

Best B2B marketing trends of 2019

With 2020 around the corner, it’s time to evaluate B2B marketing practices of the past year. Since the behavior of B2B buyers changed a lot in the past couple of years, B2B marketers had to step up the game and adjust efforts to the needs of their (potential) customers. Nowadays, B2B buyers

Written by Klara Malnar December 20, 2019March 19, 2020

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Analyses

Internet analysis: best Netflix shows in 2019

Over the last few years, the popularity of TV shows rose and some argue they’ve become more popular than movies. To some, “binge-watching” TV shows at home became more appealing than going to movie theaters. The term “binge-watching” became so frequently used in the last couple of years

Written by Klara Malnar September 23, 2019March 2, 2020

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Analyses

The curious case of Victoria’s Secret

It’s no secret that the Victoria’s Secret had a rough couple of years behind them. And there are no signs that the situation is any getting better. Their sales have dropped, their stores closed, the key people are leaving, there was a lot of controversy surrounding lack of diversity… Even form

Written by Klara Malnar August 12, 2019March 9, 2020

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Author: Klara Malnar

Fake news and pharmaceuticals – how to prevent a disaster?

Social Media Analysis: The Oscars Edition

Are Super Bowl ads worth it?

Best B2B marketing trends of 2019

Internet analysis: best Netflix shows in 2019

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Coronavirus query set up

Fake news and pharmaceuticals – how to prevent a disaster?

Social Media Analysis: The Oscars Edition

Are Super Bowl ads worth it?

Best B2B marketing trends of 2019

Internet analysis: best Netflix shows in 2019

The curious case of Victoria’s Secret

Newsletter

Mobile App

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Search