Marketing in SaaS: What, How, and Why Do We Do It?
Working in product marketing in the SaaS industry means constantly stepping out of your comfort zone and getting…
How to Do Market Research With a Media Monitoring Tool?
Gathering information for market research is a daunting task. Focus groups, surveys, interviews… Those things take a lot…
6 Reasons Why You Should Use Media Monitoring
Does my company need media monitoring, you may ask? Well, in short, yes, it does. And here’s why……
Best B2B Marketing Trends of 2022
The pandemic brought immense changes in all aspects of business and in almost all industries of the world.…
3 PR lessons from HBO’s Succession
After two years of waiting, the new season of the popular HBO show Succession is finally here. The…
What’s the Hype: Black Friday edition
Every shopaholic’s favourite day is here! Of course, we’re talking about Black Friday. That’s why we dedicated this…
What’s the Hype September: Apple Event and the art of storytelling
What’s The Hype is our monthly PR & marketing recap where we discuss and analyze our top three…