Last Friday a new hero arose in San Francisco. For one day this city became Gotham City and villains like The Riddler (Edward “E.” Nigma) and The Penguin (Oswald Chesterfield Cobblepot) tried to take over the city. However, Batkid, our new favorite superhero was courageous enough to stop their plans.

Batkid’s real name is Miles Scott. He’s a 5-year-old boy who’s battled leukemia since he was 20 months old, but luckily, Miles is now in remission. Every single step of this little superhero was followed by a huge crowd of fans on his missions organized by Make-A-Wish foundation. Those who were not in SF followed the news and Twitter hashtag #SFBatkid (with more than 400k mentions) – but how can you as a journalist follow a developing story similar to this one?

First of all you will need to register to Mediatoolkit using Facebook Connect or your email address and you will be guided through a short wizard which will setup your account. Once you’re done you can always add more websites you want to follow (the more websites you add, the better results you will get).


When a new viral story appears you will notice it in your live feed – of course you will only want to cover topics interesting to your audience (this is where your editorial skills kick in). Viral stories (flagged with red) were shared lots and lots of times across social networks in only 10 minutes after they were published, so we expect they will be among the top performers of the day. You can see that an article about Batkid got more than 38.000 social interactions in only an hour and a half, but Mediatoolkit recognized it as “viral” four and a half minutes after it was published.


Extremely viral stories will even make it to our TOP 10 list which shows the best performing content across the web (currently we track 30.000 web sites and 500.000 pieces of content on a daily basis).


If you want to check how an article performed since it was published you can check the best performing section.


Stories that appear in all these sections are really newsworthy, which was the case with our beloved Batkid. To further explore the topic in question you can use Keyword search and enter “Batkid”, which will provide you with a list of all articles published about this topic around the world. As the news travel around the globe, more and more articles appear in your feed – including you own successful coverage.

Now register or login to Mediatoolkit and let’s start rediscovering viral content together.