After recently launching Automated actions that make assigning tags and sentiment to your mentions completely effortless, Mediatoolkit is now packed with yet another new feature!

We’ve updated our brand reports with the option to fully customize them and create Branded reports with your own logo, color scheme, title, and so much more. It’s a great way to share data with your colleagues, team leaders, or clients, all while staying consistent with your brand image and visual identity. 

In this blog, you’ll learn all about: 

Let’s begin!

What are Branded reports

By now, you’re probably already acquainted with our brand reports.

They are a visually stunning presentation of all your media intelligence that is created in minutes and easily shared outside the tool for the purpose of reporting, further analysis, or future reference. 

A standard Mediatoolkit brand report

But, having spent a lot of time perfecting your brand image to stand out from the crowd, it would be remiss not to incorporate your visual identity into your reports as well. 

For that reason, we’ve upgraded our standard reports to be fully customizable while still being equipped with ample information about your online presence, audience insights, and competitive intelligence.

With the new Branded reports feature you can:

  • Upload your logo to show on front page/headers/footers
  • Change background colors of front page/headers/footers
  • Change the text color of front page/headers/footers
  • Change title and description of the report before downloading
  • Show/hide page number
  • Show/hide the reporting period on the front page.

So, whether you’re a part of a large organization and need to internally report the executives of your results or your agency wants to make data sharing with multiple clients more professional and personalized, Branded reports will allow you to take reporting up a notch.

An example of a Branded Mediatoolkit report

You can create a custom report based on the predefined Basic report, Advanced report, and the Competitive analysis, as well as any custom dashboard you might craft according to your needs and goals within various realms of PR and digital marketing. 

For more information on how to curate your own custom charts and dashboards, check out our comprehensive tool guide.

Note that Branded reports allow you to customize the Reports PDF only, and those changes do not affect or alter your exports, digests, or alerts and are not possible to do with our API.

For a fully branded solution, you might want to consider a white-label application.

How to access Branded reports

The new Branded reports feature is available for all existing and new Mediatoolkit customers, starting from the Enterprise plan (999€/month).

If you’re currently on a smaller plan, but want to use Branded reports, you can upgrade your plan to access the new feature.

Other than by clicking on the link above, you can also upgrade your plan:

  • directly from the tool (a popup as shown in the image below will appear once you click on the Download button and choose to Customize your brand report),
  • by getting in touch with our team via the tool chat,
  • by contacting your Account Manager

How to create a Branded report

The process of customizing your report and thus creating a Branded one is extremely simple and will take only a few moments.

To start, log in to your Mediatoolkit account. 

Once you’re in, open the feed of a query or folder you’d like to create a report about and click on the Reports tab. As always, the option to directly download the report for that dashboard will be located in the top right corner, so click on the Download button to proceed.

A popup will appear and provide you with options to:

  1. Download your standard report in the form of a PDF,
  2. Customize your report and download it in the form of a PDF,
  3. Download your standard report in the form of a Powerpoint presentation.

Now, in order to create a Branded report, click on Customize next to the Download button for the PDF form. 

A new dialog box will appear, and here is where you will be able to customize your Branded report. As you can see, there are Basic and Advanced options.

Basic options

The Basic options include three steps for customizing essential elements such as: 

  1. Report title and description located on the front page, 
  2. The color of your background and text,
  3. Logo to show on the front page. 

These options are pretty self-explanatory and the changes made here will be visible on the front page of your Branded report. 

Advanced options

On the other hand, if you wish to delve deeper into the customization process and edit more than just the look of the front page, click on the Advanced options. Here you can:

  1. Customize header background color, text color, and logo,
  2. Customize footer background color, text color, and logo,
  3. Show or hide the page number,
  4. Show or hide the time period on the front page.

Header and footer options

Customizing the header and footer is a great way to incorporate the logo and brand colors into your report. The header and footer can be different colors, as shown in the earlier IKEA report example that reflects the brand’s recognizable visual identity. 

You can also add two different logos, which is a great option if, for instance, your agency works with multiple clients and regularly informs them about your activities and results in the form of a report. 

In that case, you might curate the Branded report to be focused on your client’s branding, while also featuring your agency’s logo. To demonstrate, we created an exemplary report done by the Degordian agency for Uber. 

An example of a Branded Mediatoolkit report

As you can see, such a report looks very professional and adds more emphasis to your work and your client, rather than the tool you used in the process. 

Color scheme options

Colors are another essential part of the brand image you can customize to match your visual identity. When changing the colors, you can choose out of the predefined ones or enter a custom hex color code. 

You can also select whether you want the background color to be solid or transparent

Additional options

As previously mentioned, the final step or the customization process is to choose whether you want to show or hide Page number and the reporting Period.

Simply toggle the desired option to change the settings according to your preferences.

A standard Mediatoolkit brand report with a visible reporting period and a Branded Mediatoolkit report with a hidden reporting period

Once you’ve edited everything you wish, proceed by clicking on the green Download button. This will prompt the downloading process and your Branded report will be at your disposal in a matter of seconds

To sum it all up

Maintaining a consistent visual identity throughout all your company’s materials is essential for building a strong brand image, especially while reporting on invaluable media intelligence relevant to your business. 

With the new Branded reports feature, you are now able to easily create stunning reports and fully customize their appearance by adding your own logo, colors, title, and much more. The new feature is available for all Mediatoolkit customers starting from the Enterprise plan


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