This week we’ve heard from one of our top users. He is the founder and Editor In Chief of a news portal Jabuka.tv. He got some impressive results on an article he discovered through Mediatoolkit. We are sharing his story with you.

 

The News Piece:

Bayern throws out star football player Mario Mandžukić

 

Timeline:

– story first published by news portal Dnevnik.hr

– picked up by Mediatoolkit in a matter of minutes

covered and published by Jabuka.tv, timing: off-peak

 

Results:

Even though it was published off-peak, not at a time when most readers are visiting the news portal, Jabuka.tv saw a great spike in visitors, coming to the site to read the breaking news.

Our user sent us his analytics showing that more than a half of his active users were reading the news piece he found through Mediatoolkit.

 

Web analytics for Jabuka.tv - The top news story with 52% active users was discovered through Mediatoolkit.
Web analytics for Jabuka.tv – The top news story with 52% active users was discovered through Mediatoolkit.

 

Testimonial:

“It all comes down to publishing first, or at least as quickly as possible. A spike in visitors after publishing a popular news piece was mostly from Facebook referrals. People were shocked and shared the news with their friends, grabbing the link from which they found out the news in the first place. The key is to ride on top of the wave – a simple concept, yet it’s easier said than done. Luckily, there’s Mediatoolkit to help you find popular content before it becomes popular. Set up your key sources in a group and be sure to turn on the email alerts. Be prepared to act quick.”

– Ivan Mandić, Jabuka.tv Editor In Chief