Reputation Analysis Guide: How To Do It And Why
As much as 63% of a company’s market value is directly tied to its reputation. It’s undeniable that…
What Are the Effects of Reputational Damage
Reputation really is everything – now perhaps more than ever before. According to a Trustpilot survey, reputation was…
Product Branding: How to Give Identity to Your Product
Developing a product identity is more than coming up with the right packaging or logo design. In our…
3 Reasons Why You Should Do Brand Tracking
Have you ever wondered why some marketers make such a big deal out of brand tracking? Well, it’s…
7 Ways to Protect Your Online Reputation
Now more than ever, it’s essential for a business to protect its online reputation. Social media has made…
Brand Positioning Statement: Best Examples
Writing a brand positioning statement is a big task. In a relatively short statement, you have to define…
7 Benefits of Online Reputation Monitoring
PR and marketing professionals know just how easily and quickly public opinion about a topic or a person…