How to Do a Brand Analysis
There are several benefits of doing a brand analysis. For starters – it can help you identify weak…
4 Ways to Measure Brand Health & Tools to Use
Do you know how healthy your brand is? You must be aware of the multiple factors affecting brand…
Managing Online Reputation: 11 Things Agencies Need to Know
In the online world, creating and consuming content is easier than ever before. However, in this age of…
Brand Reputation Management: Top 5 Tips for Success
Despite trying to deliver the best customer service possible; maximizing a customer’s experience, and performing CSR activities, it…
How to Efficiently Track Mentions Online
Nowadays, the most effective way for brands to know how the public feels about them, their products, and…
Brand Audit: How to Do It in 6 Easy Steps
A brand audit is like a health check-up for your business – prevention is better than cure. You…
Brand Reputation 101: Monitoring, Analysis, and Management Tools
Here’s a quick riddle for you: what takes 20 years to build, and five minutes to ruin? Arguably,…