Crisis Communication

  1. Crisis Communication
Just like various crises can affect people, companies also have to deal with them. The focus of this article is to show you some past crisis communication examples and how companies managed to deal with them.  Research shows that 69% of leaders experienced at least one corporate crisis between 2014 and 2019. This means that […]
  1. Crisis Communication
One wrong word could be the trigger to starting a fight with another person. If you don’t pay enough attention to how you communicate, you might say something inappropriate without meaning to. Communication crises often occur in our daily lives and can cause both minor and major problems. But if they can damage personal relationships, […]
  1. Crisis Communication
Expect the unexpected they say, but is it really possible? Although it may sound like an oxymoron, crisis management is a vital tactic for every business. Maybe in the 20th century, brands could have discussed whether they needed a whole plan of crisis management steps. Unfortunately, in today’s world when information spreads within seconds, a […]
  1. Crisis Communication
  2. Media Monitoring
There may come a time when your company will be faced with a PR crisis. In that situation, it’s important to remember that, while inevitable, it’s not unstoppable or unmanageable. Your crisis communications strategy is often what dictates how a crisis is going to play out. Make no mistake, how you handle a crisis can […]
  1. Crisis Communication
Why is it important to learn about and from real-life crisis management plan examples? Sometimes a crisis happens suddenly and through no fault of your own (remember the Chicago Tylenol murders?), and sometimes you’re very much responsible for the situation you’ve found yourself in (like Burger King’s poorly thought out Women’s Day Twitter thread). Whatever […]
  1. Crisis Communication
  2. Marketing
  3. Media Monitoring
Oh, so *it* happened.  That one comment. That post published on your social media profile. That message which started the fire. Welcome to the world of social media crisis management. Can you fully avoid entering it? Probably not. Can you minimize its impact? You sure can, once you’re armed with some useful social media crisis […]

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