Customer Corner

  1. Customer Corner
One of the most talked-about (and often confusing) social media metrics are reach and impressions. In this blog, we’ll show you how to measure reach and impressions with Mediatoolkit and explain their significance. Both metrics fall into the Reach KPIs for social media along with: Share of voice – the percentage of mentions you hold […]
  1. Customer Corner
When it comes to social media, especially Twitter, having a great communications strategy is a must. If you’re struggling with finding your voice, look no further than your competitors for some inspiration. Conduct Twitter competitor analysis! You’re aiming at the same audience, so picking and choosing the best bits of your competitor’s Twitter strategy can […]
  1. Customer Corner
Whatever you’re planning on buying, chances are you’re going to check online reviews before making a decision. 93% of buyers do exactly that!  On one hand, customers want to see a lot of online reviews from previous buyers, while companies, on the other hand, are not even sure how to approach online reviews.  Some companies […]
  1. Customer Corner
  2. Media Monitoring
Why should you do a competition analysis? Unless you’ve found yourself in the nichest niche, chances are you have not one, but multiple competitors. All of you vying for the attention of the same target audience.  How do you differentiate yourself? What is your competitive advantage? You need to have a vision of how you […]

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