Marketing TikTok for Business: 4 Tips For Getting started It’s no secret that TikTok has been the social media platform in the last two years. But should you actually use TikTok for business too? Since its release in September of 2016, TikTok boasts over 1 billion monthly active users and is especially popular among the Gen Z demographic. And if you’re building a social […] Written by Sunčica Čuljak May 19, 2022May 19, 2022 Saving Bookmark this article Bookmarked
Marketing Campaign Tracking: How to Monitor your Marketing Efforts with Mediatoolkit? Do you ever feel like you’re putting all your efforts into your marketing campaign, but you have no idea whether it’s actually working? Well, you’re not alone. Many marketers struggle with campaign tracking – figuring out how to measure the results of their actions. In this blog, we’ll show you how to track your marketing […] Written by Kinga Edwards May 5, 2022May 6, 2022 Saving Bookmark this article Bookmarked
Marketing How to Get Ready for a New Product Launch According to Harvard Business School professor Clayton Christensen, thirty thousand new products are launched every year. In the same year, roughly about 28,500 of them, or 95%, fail. There could be many reasons behind this statistic, but one is definitely the lack of attention paid to social media marketing. How can you join the lucky […] Written by Kinga Edwards March 17, 2022May 5, 2022 Saving Bookmark this article Bookmarked
Marketing Brand Repositioning: 5 Key Steps to Take & Best Examples to Look at Running a business is like a roller coaster ride. You have to face ups and downs and face the unexpected. If your business is stagnant or experiencing sales declines, then it might be time to make a change. No matter what kind of business you run, evolution is not an option. Nowadays, it is necessary […] Written by Kinga Edwards January 18, 2022May 5, 2022 Saving Bookmark this article Bookmarked
Marketing What is Brand Equity and Why It Matters The goal of every brand is to create a positive customer experience, so more people keep coming back to them. This is why Apple remains one of the best brands despite having comparable smartphones in the market at lower prices. The American brand has built enough reputation and authority in the market that they’ll always […] Written by Christopher Benitez January 3, 2022January 3, 2022 Saving Bookmark this article Bookmarked
Marketing PR and Marketing – Experts Predict The Trends for 2022 Every year, the world of marketing can be distinguished by certain specific trends and consumer behaviors. Without fail, each year something new worth noticing pops out of nowhere, and a fast and hectic run to be among the first pioneers and race to be the introducers of that new ‘thing’, begins. As we slowly approach […] Written by Kinga Edwards December 9, 2021May 5, 2022 Saving Bookmark this article Bookmarked
Marketing Best of 2021: Marketing Trends that Shaped the Year Behind Us The past year has been a roller coaster within lots of industries for many reasons. Whenever something new happens and people have to adapt to a new reality, it’s natural for new trends to occur. Some of the industries most affected by COVID-19 included airlines, leisure facilities, restaurants, and more. But is that all? Surely […] Written by Kinga Edwards December 6, 2021January 5, 2022 Saving Bookmark this article Bookmarked
