Marketing

  1. Marketing
  2. PR & Communications

PR vs Marketing: 5 Main Differences Explained (And Compared)

Although there are several differences between marketing and public relations (PR), many people perceive them to be the same. However, putting an equals sign between them is a mistake. Are you just at the beginning of your marketing journey? It’s worthwhile to understand the fundamental differences between the two. PR and marketing are not the […]
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  1. Marketing

Top Marketing Technologies for Digital Agencies in 2021

Marketing technologies… there is probably no marketer who does not use them. Technology facilitates work, speeds up many processes, supports sales, helps to analyze brand mentions on the Internet and thus prevents many crises, organizes webinars, analyzes user behavior online, and manages projects. Marketing technologies not only streamline the everyday work of agencies – they […]
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  1. Marketing

Social Media Metrics: 5 KPIs That Matter for Your Bottom Line

The times when social media was irrelevant and businesses were present there just for fun are far behind us. Now, the element of entertainment is probably at the very bottom of the list of reasons why companies decide to be active on various social media platforms. Driving sales, increasing brand awareness, and attracting targeted audiences […]
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  1. Marketing
  2. Media Monitoring

How to Track and Measure Paid, Earned, Shared, and Owned Media: A Step-by-Step Guide

The most successful businesses use multiple channels to communicate with their target audience to spread the word effectively. Overall, those channels can be categorized into paid, earned, owned, and shared media. As per the PESO model, each of these categories has its importance and can be leveraged in certain situations, thus contributing to a balanced […]
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