Media Monitoring

  1. Marketing
  2. Media Monitoring

How to Track and Measure Paid, Earned, Shared, and Owned Media: A Step-by-Step Guide

The most successful businesses use multiple channels to communicate with their target audience to spread the word effectively. Overall, those channels can be categorized into paid, earned, owned, and shared media. As per the PESO model, each of these categories has its importance and can be leveraged in certain situations, thus contributing to a balanced […]
Written by
  1. Marketing
  2. Media Monitoring

How to Find Branded Content Ideas by Analyzing Your Competitors With Mediatoolkit

Customers are increasingly resistant to classic forms of advertising. In an advertisement-saturated market, this attitude is not surprising. At every turn, someone is trying to sell you something – no matter if it’s on the Internet, TV, or a roadside billboard. Brands are starting to realize that certain forms of advertising can annoy their audience, […]
Written by
  1. Media Monitoring

How to Do a Social Media Competitor Analysis Using Mediatoolkit

Is carrying out a social media competitor analysis causing you to lose sleep? It shouldn’t. Especially now when you can automate the whole process. Social media monitoring tools are an alternative to researching your competitors manually. They streamline the process down to single clicks and do most of the work for you. It doesn’t have […]
Written by
  1. Media Monitoring

Improve your political campaign with media monitoring

There are so many elements that you need to manage while running a political campaign. Public perception, candidates with different personalities, unexpected events, sneaky opponents, and the list goes on. Stakes are high and your every move should be strategic and well thought out. It was never simple running a campaign, but the internet and […]
Written by
  1. Marketing
  2. Media Monitoring

Which is the Best Hashtag Tracker in 2021? Our Top Picks

Posts with hashtags can get 2x more engagement. Could you imagine publishing a post on your client’s/brand’s account without a hashtag? If your answer is no, good for you! If you’re here, then you probably already know that hashtags are an important part of any marketing strategy. They help you drive traffic and gain social […]
Written by
  1. Marketing
  2. Media Monitoring

Hashtag Tracking with Mediatoolkit: 5 Tips for Success

Hashtags are taking over the Internet. Initially, they were designed to organize content and simplify searches (for users and algorithms), but they quickly became a way of expressing oneself. As such, hashtags have become an integral part of marketing campaigns. Having a dedicated hashtag for an event or product helps with it gaining social media […]
Written by

Newsletter