Media Monitoring

  1. Media Monitoring
Recently, social media sentiment analysis has played an essential role in US presidential campaigns.  Since people spend their time on social media these days, politicians need to keep an eye on their electorate there as well. As marketers, we’re interested in what people are saying about the brands on social media channels like Twitter and […]
  1. Marketing
  2. Media Monitoring
The most successful businesses use multiple channels to communicate with their target audience to spread the word effectively. Overall, those channels can be categorized into paid, earned, owned, and shared media. As per the PESO model, each of these categories has its importance and can be leveraged in certain situations, thus contributing to a balanced […]
  1. Marketing
  2. Media Monitoring
Customers are increasingly resistant to classic forms of advertising. In an advertisement-saturated market, this attitude is not surprising. At every turn, someone is trying to sell you something – no matter if it’s on the Internet, TV, or a roadside billboard. Brands are starting to realize that certain forms of advertising can annoy their audience, […]
  1. Media Monitoring
Is carrying out a social media competitor analysis causing you to lose sleep? It shouldn’t. Especially now when you can automate the whole process. Social media monitoring tools are an alternative to researching your competitors manually. They streamline the process down to single clicks and do most of the work for you. It doesn’t have […]
  1. Media Monitoring
There are so many elements that you need to manage while running a political campaign. Public perception, candidates with different personalities, unexpected events, sneaky opponents, and the list goes on. Stakes are high and your every move should be strategic and well thought out. It was never simple running a campaign, but the internet and […]
  1. Marketing
  2. Media Monitoring
Posts with hashtags can get 2x more engagement. Could you imagine publishing a post on your client’s/brand’s account without a hashtag? If your answer is no, good for you! If you’re here, then you probably already know that hashtags are an important part of any marketing strategy. They help you drive traffic and gain social […]

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