Media Monitoring How to Do Social Media Sentiment Analysis in Politics Recently, social media sentiment analysis has played an essential role in US presidential campaigns. Since people spend their time on social media these days, politicians need to keep an eye on their electorate there as well. As marketers, we’re interested in what people are saying about the brands on social media channels like Twitter and […] Written by Kinga Edwards December 13, 2021December 13, 2021 Saving Bookmark this article Bookmarked
Media Monitoring We Tried Out 6 Meltwater Competitors – Here’s Our Verdict Is there a tool out there that would make a good alternative to Meltwater? As one of the leading providers of SaaS solutions for online media monitoring, Meltwater is a logical choice. However, we tested out its closest competitors and can now be confident to say this – it’s not the only such tool that […] Written by Kinga Edwards September 20, 2021October 14, 2021 Saving Bookmark this article Bookmarked
Marketing Media Monitoring How to Track and Measure Paid, Earned, Shared, and Owned Media: A Step-by-Step Guide The most successful businesses use multiple channels to communicate with their target audience to spread the word effectively. Overall, those channels can be categorized into paid, earned, owned, and shared media. As per the PESO model, each of these categories has its importance and can be leveraged in certain situations, thus contributing to a balanced […] Written by Iva Anušić August 9, 2021August 9, 2021 Saving Bookmark this article Bookmarked
Marketing Media Monitoring How to Find Branded Content Ideas by Analyzing Your Competitors With Mediatoolkit Customers are increasingly resistant to classic forms of advertising. In an advertisement-saturated market, this attitude is not surprising. At every turn, someone is trying to sell you something – no matter if it’s on the Internet, TV, or a roadside billboard. Brands are starting to realize that certain forms of advertising can annoy their audience, […] Written by Kinga Edwards August 2, 2021August 2, 2021 Saving Bookmark this article Bookmarked
Media Monitoring How to Do a Social Media Competitor Analysis Using Mediatoolkit Is carrying out a social media competitor analysis causing you to lose sleep? It shouldn’t. Especially now when you can automate the whole process. Social media monitoring tools are an alternative to researching your competitors manually. They streamline the process down to single clicks and do most of the work for you. It doesn’t have […] Written by Kinga Edwards July 26, 2021July 26, 2021 Saving Bookmark this article Bookmarked
Media Monitoring Improve your political campaign with media monitoring There are so many elements that you need to manage while running a political campaign. Public perception, candidates with different personalities, unexpected events, sneaky opponents, and the list goes on. Stakes are high and your every move should be strategic and well thought out. It was never simple running a campaign, but the internet and […] Written by Klara Malnar July 15, 2021July 15, 2021 Saving Bookmark this article Bookmarked
Marketing Media Monitoring Which is the Best Hashtag Tracker in 2021? Our Top Picks Posts with hashtags can get 2x more engagement. Could you imagine publishing a post on your client’s/brand’s account without a hashtag? If your answer is no, good for you! If you’re here, then you probably already know that hashtags are an important part of any marketing strategy. They help you drive traffic and gain social […] Written by Kinga Edwards July 8, 2021July 8, 2021 Saving Bookmark this article Bookmarked
