Media Monitoring

  1. Marketing
  2. Media Monitoring
“Post has been published.” And now there’s no turning back.  We all know the feeling when your heart starts beating faster, and you see things are not going your way. The campaign you created with your team has taken a wrong turn, and a wave of negativity begins to wash over your brand. Every reaction, […]
  1. Media Monitoring
The digital world has a lot to offer for businesses. One of the most significant advantages is that you can target your potential customers more precisely with pixels and data. Thanks to this, it’s possible to lift your competitor analysis to another level with less effort!  Although it might sound like a daydream, unique tools […]
  1. Marketing
  2. Media Monitoring
We’ll never tire of pointing out the importance of implementing media monitoring into your business activities no matter the industry you’re in. From financial institutions, marketing agencies, politics, and all the way over to NGOs, media monitoring proves to be quite effective in helping you achieve better business results. Pharma marketing is no exception. Pharma […]
  1. Media Monitoring
Social listening is the quintessential way to rapidly gain information about consumers’ changing preferences, habits, and expectations. Times like the coronavirus pandemic have shown that social listening truly is an invaluable source of insights for PR and marketing professionals. Yet, a Gartner survey reported that just over 51% of marketing leaders worldwide utilize it. That […]
  1. Marketing
  2. Media Monitoring
500 million tweets are sent each day, meaning that around 6,000 posts are published on Twitter every second. In such a mass of content, how to find posts that concern your brand? The challenge is even greater if you want to determine customers’ attitudes and emotions through their tweets. Most articles you can find on […]

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