Online Trends & Analyses

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What’s The Hype December: What 2021 taught us about PR & lessons for 2022

What is time? And this question isn’t an opening to a philosophical debate, truly. It’s more so a commentary on the passage of time – even, maybe especially so, in the world of PR. In order to write this piece, I had to go back and review this whole year. And when I had to […]
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  1. Online Trends & Analyses

PR and Marketing – Experts Predict The Trends for 2022

Every year, the world of marketing can be distinguished by certain specific trends and consumer behaviors. Without fail, each year something new worth noticing pops out of nowhere, and a fast and hectic run to be among the first pioneers and race to be the introducers of that new ‘thing’, begins.  As we slowly approach […]
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  1. Online Trends & Analyses

What’s the Hype: Black Friday edition

Every shopaholic’s favourite day is here! Of course, we’re talking about Black Friday.  That’s why we dedicated this month’s What’s the Hype entirely to Black Friday – how it all started, and what strategies marketers are using. Let’s jump right in! The origin of Black Friday According to Britannica, Black Friday originated in Philadelphia in […]
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  1. Online Trends & Analyses

#What’sTheHype October: Workplace Activism Stories ft. Netflix, Apple & IATSE

A recent Edelman study confirmed what’s already been obvious for a while: employees are increasingly motivated and driven by their personal beliefs and values.  The last couple of years, as marked as they were by the pandemic and social movements, have shaped the way we look at and interact with our environment – workplace included. […]
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