Online Trends & Analyses

  1. Online Trends & Analyses
Every shopaholic’s favourite day is here! Of course, we’re talking about Black Friday.  That’s why we dedicated this month’s What’s the Hype entirely to Black Friday – how it all started, and what strategies marketers are using. Let’s jump right in! The origin of Black Friday According to Britannica, Black Friday originated in Philadelphia in […]
  1. Online Trends & Analyses
A recent Edelman study confirmed what’s already been obvious for a while: employees are increasingly motivated and driven by their personal beliefs and values.  The last couple of years, as marked as they were by the pandemic and social movements, have shaped the way we look at and interact with our environment – workplace included. […]


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