PR & Communications

  1. PR & Communications
Political public relations are definitely not a piece of cake. A changing environment, living under a constant spotlight, paying close attention to every word – that’s the reality of politicians’ lives. Politicians play a notable role in society, which makes everything even more challenging for them. They can fall victim to PR catastrophes at the […]
  1. Marketing
  2. PR & Communications
Although there are several differences between marketing and public relations (PR), many people perceive them to be the same. However, putting an equals sign between them is a mistake. Are you just at the beginning of your marketing journey? It’s worthwhile to understand the fundamental differences between the two. PR and marketing are not the […]
  1. PR & Communications
Despite trying to deliver the best customer service possible; maximizing a customer’s experience, and performing CSR activities, it seems not to be enough. Brand reputation management is challenging. Customers’ behaviors are constantly changing, and the conversations about you on the Internet don’t stop. It’s time to take control. You may be wondering if there is […]
  1. PR & Communications
Just imagine the world without Google Maps or traditional maps. You wouldn’t be able to determine your position, and taking every step would involve significant risk. It is precisely the same in the case of business. Competitor mapping can work as your roadmap and can show you which actions you should take to improve your […]
  1. PR & Communications
Just like various crises can affect people, companies also have to deal with them. The focus of this article is to show you some past crisis communication examples and how companies managed to deal with them.  Research shows that 69% of leaders experienced at least one corporate crisis between 2014 and 2019. This means that […]
  1. PR & Communications
One wrong word could be the trigger to starting a fight with another person. If you don’t pay enough attention to how you communicate, you might say something inappropriate without meaning to. Communication crises often occur in our daily lives and can cause both minor and major problems, even for the best online marketing company. […]

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