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  1. Marketing
  2. PR Measurement
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Social media, as we all know and witness, has become a major element in business marketing nowadays. Through social media, brands have an opportunity to reach out to their customers all over the globe, shape their brand image, raise their brand awareness, and much more. They are doing it on almost all social media platforms […]
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The internet, and smart technologies, have caused a revolution in the way tourists choose their travel destination. Websites are replacing traditional promotional materials, 68% of consumers globally now exclusively book their travel online, and booking sites are taking a large portion of the market from traditional travel agencies. Travellers are doing one other thing: during […]

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