If you are working in marketing or public relations, you know that the internet has changed how information spreads. A customer from Brazil can post a negative user experience online and and a journalist from Russia can pick it up minutes later. It is a party with 3,6 billion people attending, and everyone has a megaphone.

As much as global connectivity has changed our world for the better, for marketers and publicists it can at times be scary. There are two fundamental feelings:

  1. What if something important is said behind my back?
  2. What if there’s a growing crisis and I don’t know about it?

As if the job of a communications professional wasn’t stressful enough on its own.

A lot of professionals use media monitoring tools to track their company and get a sense of security that they are on top of things. While this is a very important use case, there are also others that don’t come to mind at first.

Here are some ways you can use media monitoring to advance your business:

Compare your performance with that of your competitors

Identify channels where your users are most active

Discover influencers and popular online media outlets

Prevent brand identity theft or a communication crisis

Discover industry trends and act 

Do efficient and fast market research

Eager to learn more? Download our ebook and we’ll show you how to use your media monitoring to do more than just monitor your company. In fact, media monitoring has the potential to change how you do your business.


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