One of biggest challenges of every company is how to select the best people to work for you. Most important resource of every company are their employees. People that get the job done. HR department’s main mission is to select only the best professionals who will expand and enrich your team and as a result contribute in final mission of every company – growth.

HR professionals also need to take care of existing employees. They need to be aware how company is perceived by public eye in general and, also, as an employer. People from HR, in most cases, also take care of internal “corporate” communications to make sure that everyone is informed about events going on in company. From all of this we can conclude that HR is in charge of some complex and really important processes. And we are happy to inform you that media monitoring can help a lot! It not only saves your and your employee’s time, but also makes it easier to navigate these complex processes.

In future lines we’re going to explain how Human Resources Department can benefit from media monitoring.

Young woman holding her resume
How can you find new employees beyond using usual job sites? Where to look for information about your applicants? How can you find out which experts are able to deliver real additional value for my company?

Tracking current campaigns and job ad distribution
The struggle is practically the same as with press release distribution tracking. You write a job description and you send it over to job ads sites. You have some basic information on what is the average reach of this web site but you’ll never know if some other site is going to repost this ad and what reach this new post will have.

That’s why your HR should use media monitoring. Tools such as Mediatoolkit, offer you precise data on reach and virality of every mention, including ones that you didn’t arrange in the first place. All this happens in real time so you have plenty time for optimisation – if one of ads is not performing well you can always pull it back and invest the remaining budget in another one. This way you can track campaign performance and certain KPI’s important to you. As a result you’re now able to learn which media is more suitable for this kind of content and make decisions based on this learning.

Employer branding strategy
HR department has an important role in employer branding. Everyone knows that collaboration between marketing and PR is important when we talk about branding in general. But when we are talking about employer branding, this collaboration must also include HR professionals. They need to know how your company is perceived in general public, not only in general but also as an employer. What people think, and as a result what they say about your company on web and social media can affect your HR activities.

Resume_letter_background_and_glasses,_pen,_can_use_as_recruitmen
What people think, and as a result what they say about your company on web and social media can affect your HR activities.

Media monitoring not only facilitates the search for new co-workers – the opinions of potential applicants can be influenced using for example social media. You must adjust and try to improve the image of your company significantly by making your external appearance more approachable. Your communications as well as your job ads must change too, and ensure they appeal to the exact target of people you wish to recruit.

With media monitoring you can also discover meaningful influencers writing about your industry. You can contact them and ask if they’re interested in doing a story about your company or you as an employer. Also, ask some of your current employees to write a blog post with a few funny stories about what is like to work in your company.

Current employees
Employees don’t like to be spied on, but employers shouldn’t have to worry about their public behavior having a negative influence on the company’s reputation. Small companies should monitor the online activity of all employees.

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Employees don’t like to be spied on, but employers shouldn’t have to worry about their public behavior having a negative influence on the company’s reputation.

On the other hand, larger ones must track their key people who are influential in online world. What they say about your company or brand is even more important. Their bad experiences with your company can damage your reputation on bigger scale. It’s great that media monitoring works in real time. So if one of your employees is extremely disappointed you can be first to invite them to talk about this problem. Same thing is when one is overwhelmed positively, you can use this to spread a good word-of-mouth about you as an employer in general public.

Possible future employees
Forget about having to rely on the statements of applicants and your brief first impressions or even their covering letters or CVs. Today’s online media offers you comprehensive overview to verify the qualifications of your applicants. Just monitor their names and you’ll go beyond what they’re able to do, their qualifications etc. This way you can learn not only what they are saying, but what others are saying about them!

It’s not just important for applicants to meet the criteria from the job description – cultural fit is nowadays even more important. This is one of biggest challenges for HR professionals to determine. But where and how to find information on such personal and intimate facts?, you may ask. Our one and only answer is social media! Social media is such a mine of information. There you can also learn if your candidate is influential or what is his klout score.

African female college graduate at graduation
You can also track and find interesting candidates who have just finished their education and are looking for an internship or a full time job.

You can also track and find interesting candidates who have just finished their education and are looking for an internship or a full time job. You should monitor forums and job sites. Or people searching for employment or seeking advice regarding which company to choose. Also you should track specialists working for your competitors to see if they are looking for a new job or if they are unsatisfied with their current employer. Possibilities are endless!

Ex-employees
For example, if one of your ex-employees leaves a nasty comment on your LinkedIn profile saying how your company sucks, you would want to know about this, right? Media monitoring tools can warn you when crisis is coming. It is crucial to have this information in real time to be able to avoid any kind of crisis. If it does come to crisis, information media monitoring provides is going to be super helpful when you need to deal with damage control. In this particular case you should write a response and also get in contact with this person and see what made them so upset and try to make it right for them but also work on this problem so your new employees won’t have the same issue. On the other hand, if an ex-employe leaves really nice observation about their time in your company, you will want to spread this nice word-of-mouth on all of your channels.

Every now and then, you should check them, not only to see if they are mentioning or what are they talking about your company, but also to see if they got a new job. Now, you can maybe congratulate them on this new achievement. And this will leave extremely positive picture about your company in general public.

Internal communication
Internal reports are the place where HR professionals should report about important news and events related to your company and industry, as well as about your competitors. HR professionals have to make sure everyone in the company is updated when it comes to competitors and their moves. In order to stay alongside with competitors and industry trends you have to investigate constantly i.e. monitor and don’t miss new projects and changes on competitor’s field.
Also, don’t forget about news and trends from HR industry. This can help your company grow, develop and progress repeatedly and preserve your business fresh and updated alongside with trends and user’s needs.

 

Get notified immediately when you are mentioned anywhere online!
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