There are a lot of benefits and opportunities for companies when it comes to media monitoring and gaming companies are no exception to that. Making informed decisions is crucial and media monitoring will provide you with the necessary information to do that.


With media monitoring, you can find the main channels that your consumers are using. That way you can track what they’re writing about your products and use that information to improve them. You can use that opportunity to engage with your consumers – answer their questions, respond to negative comments and thank the ones who compliment you. Also, you can find out what people want and need so you can incorporate that in your future products.

Marketing efforts

You can use the sentiment analysis to see how the consumers are responding to your marketing efforts. It can show what type of messaging your customers prefer and respond to the best. That way you can improve your marketing efforts and achieve better results.


With media monitoring, you can track your competitors and see what they’re up to. Also, you can use competitive analysis to see how your brand is performing compared to your competitors. That way you detect your strengths and weaknesses and make better strategic decisions. You can also learn from your competitor’s mistakes and crises they’re going through and not repeat them.


Another important thing is to track what’s going on in the industry, to be precise – emerging trends. That’s very important because you always need to be up to date and offer the customers what they want. Media monitoring provides you with the list of influencers that may be a right fit for your brand. You can reach out to them and collaborate which will get you known to a larger audience.

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Content Creator at Mediatoolkit with a particular interest in marketing, media literacy and fashion.