1. Crisis Communication

5 Crisis Communication Examples: Here’s How to Do It

Just like various crises can affect people, companies also have to deal with them. The focus of this article is to show you some past crisis communication examples and how companies managed to deal with them.  Research shows that 69% of leaders experienced at least one corporate crisis between 2014 and 2019. This means that […]
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  1. Marketing

Social Media Metrics: 5 KPIs That Matter for Your Bottom Line

The times when social media was irrelevant and businesses were present there just for fun are far behind us. Now, the element of entertainment is probably at the very bottom of the list of reasons why companies decide to be active on various social media platforms. Driving sales, increasing brand awareness, and attracting targeted audiences […]
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  1. Customer Corner

How to use Mediatoolkit for Twitter competitor analysis?

When it comes to social media, especially Twitter, having a great communications strategy is a must. If you’re struggling with finding your voice, look no further than your competitors for some inspiration. Conduct Twitter competitor analysis! You’re aiming at the same audience, so picking and choosing the best bits of your competitor’s Twitter strategy can […]
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  1. Media Monitoring

Get the Most Out of Your Media Monitoring Analytics: Create Unique Custom Charts and Dashboards

Media monitoring in itself is a great means of getting an insight into any topic of interest. Be it your brand, competitors, or industry in general, you can get to know the ins and outs of virtually everything by tracking relevant online conversations and keeping an eye on the analytics behind them.  Well, there’s even […]
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  1. Features

Branded Reports: Elevate and Automate Your PR Reporting

After recently launching Automated actions that make assigning tags and sentiment to your mentions completely effortless, Mediatoolkit is now packed with yet another new feature! We’ve updated our brand reports with the option to fully customize them and create Branded reports with your own logo, color scheme, title, and so much more. It’s a great […]
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  1. Marketing
  2. Media Monitoring

How to Track and Measure Paid, Earned, Shared, and Owned Media: A Step-by-Step Guide

The most successful businesses use multiple channels to communicate with their target audience to spread the word effectively. Overall, those channels can be categorized into paid, earned, owned, and shared media. As per the PESO model, each of these categories has its importance and can be leveraged in certain situations, thus contributing to a balanced […]
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  1. Marketing

Best Healthcare Marketing Campaigns

What is healthcare marketing? Healthcare marketing refers to the marketing strategies used in the healthcare and pharma industries in order to educate the public on certain health-related topics. Or, mostly in the case of private healthcare companies, to attract more people to use their services.  Why is (online) healthcare marketing important? Patients usually find healthcare […]
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