Dobre prakse

social listening influencer marketing

Dobre prakse

Uporabljate social listening orodja za iskanje vplivnežev? Ker bi jih morali.

<img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' src='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Brigita Žvikart 10 decembra, 2017

Dobre prakse

Do analize konkurence z media monitoringom

<img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' src='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Brigita Žvikart 27 novembra, 2017

Dobre prakse

Kako ravnati z negativni odzivi uporabnikov

<img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' src='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Brigita Žvikart 17 novembra, 2017

Dobre prakse

Najnovejša pravila za vplivneže na družbenih omrežjih

<img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' src='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Brigita Žvikart 10 novembra, 2017

Dobre prakse

5 PR metrik, ki jih priporoča stroka

<img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' src='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Brigita Žvikart 11 oktobra, 2017

Dobre prakse

5 metrik, ki so lahko tako napačne kot AVE

<img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' src='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Brigita Žvikart 6 oktobra, 2017

Dobre prakse

5 hudo očitnih razlogov, zakaj uvrstiti social listening v marketinško strategijo

<img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' data-srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' height='60' width='60' data-src="https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g" class="avatar avatar-60 photo avatar-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt='' src='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=60&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/11345b46e214c93d97cc82ded1223068?s=120&d=mm&r=g 2x' class='avatar avatar-60 photo avatar-img' height='60' width='60' />

Written by Brigita Žvikart 13 septembra, 2017