Super Bowl is one of the most-watched sporting events in the world, but also a big opportunity for marketers. It is an event that attracts millions of viewers every year that look forward to more than a game – Super Bowl commercials that provide additional entertainment value. It comes as no surprise then that advertisers have to pay around $5 million for a 30-second ad slot. And because of the big stakes involved, we’ve decided to make a media monitoring analysis to find out how the people are really feeling about the Super Bowl Commercials.
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