Super Bowl is one of the most-watched sporting events in the world, but also a big opportunity for marketers. It is an event that attracts millions of viewers every year that look forward to more than a game – Super Bowl commercials that provide additional entertainment value. It comes as no surprise then that advertisers have to pay around $5 million for a 30-second ad slot. And because of the big stakes involved, we’ve decided to make a media monitoring analysis to find out how the people are really feeling about the Super Bowl Commercials.
If you are working in marketing or public relations, you know that the internet has changed how information spreads. A customer from Brazil can post a negative user experience online and and a journalist from Russia can pick it up minutes later. It is a party with 3,6 billion people attending,
This ebook focuses on all things pharmaceutical marketing – from its importance and restrictions to best practices and strategies. It looks at pharmaceutical marketing as an evolving area, free from traditional marketing framework and encouraged to think outside the box. What are you going to
The GIMS 2020 might not have made it to Palexpo, but it certainly did to cyberspace. In this analysis, we take a look at the online coverage of the motor show. Which car won the online popularity contest? When did the show reach its peak? How did the coronavirus and the subsequent show cancellation
All the ways social listening can help you improve your marketing strategy. This ebook highlights the importance of media monitoring for marketers and moves away from establishing media monitoring tools as purely a PR instrument. It identifies six key areas that benefit from practicing social listen
The career of a politician often starts (and ends) with the media – the best politicians are also savvy communicators. With social media being one of the main communication channels through which they communicate with voters, brands can learn a valuable lesson from the most successful companie
A new kind of guide through the marketing of the entertainment industry. With all the experience of reading a magazine and the informative nature of a dictionary, we bring you the hows and whys of the entertainment marketing from A to Z. From analytics to zombies, from the survival of the cinema to