influencer marketing

  1. Media Monitoring
If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking for ways to lower costs and improve the gains. It can be hard at times and there is always room for improvement. And you have probably already tried dozens […]
  1. Influencer marketing
For 75 percent of marketing and communication professionals, finding the right influencers is the biggest challenge when building an influencer engagement strategy. It is hard and time-consuming work, so we made a list of 100 tools that will drastically improve your results.  The book is a list of 100 influencer marketing tools, complete with short descriptions […]
  1. Influencer marketing
When working with influencers, a lot of marketers get stuck because they don’t have the right strategy in place, or haven’t thought through the potential pitfalls they might encounter.  However, some mistakes are worse than others and can cost you significant time and money, without yielding any proper returns. We listed the top 4 you […]
  1. Influencer marketing
Influencer marketing is growing big, which means it’s not a surprise that there are a lot of tools out there. We should know: we recently published a book featuring more than 100 ways and tools to find influencers. While all of the tools listed there are highly recommended, their pricing makes some of them a […]
  1. Influencer marketing
One of the things we recently did in Mediatoolkit was a giant list of 100 influencer marketing tools. We made it because we kept getting a lot of questions from our clients regarding ways to find influencers and how Mediatoolkit can help. But while we went and researched 100 tools, for different niches, different budgets, […]
  1. Influencer marketing
B2B influencer marketing rarely (if ever) relies on Instagram celebrities, and some claim it’s much harder for B2B marketers to find the right influencers than it is for popular B2C brands. Typically, there are not a lot of mainstream influencers that cover B2B topics, and things get even more complicated the more niche your product […]

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