1. Marketing
What is healthcare marketing? Healthcare marketing refers to the marketing strategies used in the healthcare and pharma industries in order to educate the public on certain health-related topics. Or, mostly in the case of private healthcare companies, to attract more people to use their services.  Why is (online) healthcare marketing important? Patients usually find healthcare […]
  1. Ebooks
All the ways social listening can help you improve your marketing strategy. This ebook highlights the importance of media monitoring for marketers and moves away from establishing media monitoring tools as purely a PR instrument. It identifies six key areas that benefit from practicing social listening – from market research to analysing marketing campaign results. […]
  1. Media Monitoring
If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking for ways to lower costs and improve the gains. It can be hard at times and there is always room for improvement. And you have probably already tried dozens […]