Marketing Media Monitoring What is Media Analysis and Why Does It Matter? All you need to know Media analysis – you’ve probably heard this term at least once if you’re into digital marketing. You probably have a vague idea that it could help with your PR actions, but how exactly can it influence your strategy and make a difference? The web is full of generic answers to these questions that can’t help […] Written by Kinga Edwards May 24, 2021May 24, 2021 Saving Bookmark this article Bookmarked
Marketing Media Monitoring 10 Ways of using Media Monitoring and Analytics Tools in Digital Advertising If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking for ways to lower costs and improve the gains. It can be hard at times and there is always room for improvement. And you have probably already tried dozens […] Written by Vedran Leder April 15, 2019October 8, 2021 Saving Bookmark this article Bookmarked
News & Features PR & Communications Create an Amazing Online Media Report in Minutes (Using Our 2000 Custom Charts) “I need to create a custom media report for the client, can I do it?” is a sentence we heard one too many times over the last few years. Answering “no” often left us feeling disheartened. Sure, there were no similar social media monitoring tools that could offer these functionalities, but we were never the […] Written by Iva Glavinić March 14, 2018October 8, 2021 Saving Bookmark this article Bookmarked
Webinars Why government institutions need social media monitoring & analysis The majority of U.S. adults – a total of 62% – get their news from social media, and 18% do so often, according to a survey by Pew Research Center. Are you aware of the impact social media has on the way citizens perceive public institutions? Using a social media monitoring tool helps communicators working with […] Written by Iva Glavinić December 6, 2017March 2, 2020 Saving Bookmark this article Bookmarked
Online Trends & Analyses PR & Communications How Dove’s Reputation Crisis Unraveled On Social Media You know what causes a social media crisis – most often, it’s when companies have not thought things through. But do we know what actually happens in a case of a social media crisis, day by day? We wondered how long do social media crises usually last, and how they come to be. Recently […] Written by Iva Glavinić October 27, 2017October 8, 2021 Saving Bookmark this article Bookmarked
News & Features Automated sentiment analysis now available for any language you want One of the things we get asked a lot about is our automated sentiment analysis. Ever since we introduced the beta, we have been receiving a lot of feedback from our users. The majority was positive, which motivated us to improve on the 1.0 version. The first version supported a limited number of languages, but this […] Written by Iva Glavinić August 29, 2017October 8, 2021 Saving Bookmark this article Bookmarked
