online media monitoring

  1. Ebooks
If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that information. Hence, the rise of online media monitoring and the related tools. The online world has become a party with around 4.66 billion people attending, and every […]
  1. Media Monitoring
If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking for ways to lower costs and improve the gains. It can be hard at times and there is always room for improvement. And you have probably already tried dozens […]
  1. Media Monitoring
Other than being useful for reputation management and measuring PR results, social media monitoring tools track data that can have an impact on event management as well. Events usually rely on creating hype and anticipation in order to sell tickets, both predominantly done online via traditional media outlets and social media. Therefore, it is of […]
  1. Influencer marketing
The advice about finding the right influencers to promote your business often centers about finding the top 5 or 10 in the industry. While this can yield great results, getting top influencers to promote your business is pricey. If you’re working with a limited budget (hint: everyone always is), you will run out of money fast.  […]