pharma marketing

  1. Marketing
What is healthcare marketing? Healthcare marketing refers to the marketing strategies used in the healthcare and pharma industries in order to educate the public on certain health-related topics. Or, mostly in the case of private healthcare companies, to attract more people to use their services.  Why is (online) healthcare marketing important? Patients usually find healthcare […]
  1. Marketing
  2. Media Monitoring
We’ll never tire of pointing out the importance of implementing media monitoring into your business activities no matter the industry you’re in. From financial institutions, marketing agencies, politics, and all the way over to NGOs, media monitoring proves to be quite effective in helping you achieve better business results. Pharma marketing is no exception. Pharma […]
  1. Marketing
Pharma marketing campaigns are rarely considered fun or creative. “Oh, I just saw the best ad…” were rarely the words spoken about a pharma campaign. Whether it’s due to a sensitive, uncomfortable subject or unremarkable, indistinguishable ad imagery, some pharma ads could be informative at best, “slo-mo walking on the beach” at worst. Pharma marketing […]

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