politics

  1. Media Monitoring
Recently, social media sentiment analysis has played an essential role in US presidential campaigns.  Since people spend their time on social media these days, politicians need to keep an eye on their electorate there as well. As marketers, we’re interested in what people are saying about the brands on social media channels like Twitter and […]
  1. Media Monitoring
There are so many elements that you need to manage while running a political campaign. Public perception, candidates with different personalities, unexpected events, sneaky opponents, and the list goes on. Stakes are high and your every move should be strategic and well thought out. It was never simple running a campaign, but the internet and […]
  1. Media Monitoring
The rise of the Internet has made it possible to spread information faster than ever before in human history. If you work for a government institution, you also know that this has enabled people to instantly share political opinions.  In fact, politics is one of the most frequently discussed topics online. You also know that […]

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