PR measurement

  1. PR Measurement
Widely discussed, but also predominantly misused – PR measurement is certainly one of the topics that never gets old. What causes the stir is the AVE metric that remains used amongst PR professionals despite its questionable effectiveness at best.  That’s why we start off the series about effective PR measurement with this article on the […]
  1. PR Measurement
Katie Delahaye Paine is a renowned expert on public relations and a pioneer of the public relations measurement for three decades. She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked […]

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