PR metrics

  1. PR Measurement
Katie Delahaye Paine is a renowned expert on public relations and a pioneer of the public relations measurement for three decades. She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked […]