PR metrics

  1. PR Measurement
Optimization has become something of a buzzword, not only recently but since digital marketing entered the business world. No wonder it’s so popular among small and large companies – the possibility to track and analyze undertaken actions sounds beyond fantastic. Now, with unique automation systems that detect relevant data and provide you with filtered information, […]
  1. PR Measurement
Katie Delahaye Paine is a renowned expert on public relations and a pioneer of the public relations measurement for three decades. She has founded two measurement companies, KDPaine & Partners Inc., and The Delahaye Group. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked […]