PR Outreach: 5 Steps to Improve Your Campaigns
When someone influential talks about your brand, it creates a domino effect of awareness and interest that can…
Productivity Tips for PR Processes: 9 Hacks for 2022
Being a PR professional means your work schedule can be crazy and sometimes overwhelming. With the productivity tips…
4 Ways of Using Customer Insights to Track Marketing Campaigns
So, you’ve launched several marketing campaigns. Now you’re wondering, what’s the best way to track marketing campaigns? By…
What is Brand Affinity and How Do You Increase It
Customers are the lifeblood of businesses. The reason for that is quite simple – without customers, businesses cannot…
Everything You Wanted to Know About Cause Marketing
Cause marketing or often known as cause-related marketing is one of the types of corporate social responsibility where…
Campaign Tracking: How to Monitor your Marketing Efforts with Mediatoolkit?
Do you ever feel like you’re putting all your efforts into your marketing campaign, but you have no…
8 Ways Mediatoolkit Can Help in Creating PR Reports for Your Boss
PR is a dynamic industry. Working in a PR agency almost certainly means that you’re constantly in a…