sentiment analysis

  1. Media Monitoring
Recently, social media sentiment analysis has played an essential role in US presidential campaigns.  Since people spend their time on social media these days, politicians need to keep an eye on their electorate there as well. As marketers, we’re interested in what people are saying about the brands on social media channels like Twitter and […]
  1. Marketing
  2. Media Monitoring
500 million tweets are sent each day, meaning that around 6,000 posts are published on Twitter every second. In such a mass of content, how to find posts that concern your brand? The challenge is even greater if you want to determine customers’ attitudes and emotions through their tweets. Most articles you can find on […]
  1. Marketing
  2. Media Monitoring
Social media analytics, sentiment analysis included, are at the heart of successfully managing your social media presence. Be it Facebook, Instagram, or Twitter, gathering and analyzing performance data prevails as the common factor in making informed social media marketing decisions. There’s so much data being posted on social media every day, it might be difficult […]
  1. Marketing
  2. Media Monitoring
Did you know that growth-focused organizations collect more customer experience data than non-growth companies? Yes, you heard that right! These companies rely on customer experience insights to make informed decisions that can take their business to the next level. While surveys have always been a favorite tool of companies to gather valuable inputs, sentiment analysis is […]
  1. Media Monitoring
The rise of the Internet has made it possible to spread information faster than ever before in human history. If you work for a government institution, you also know that this has enabled people to instantly share political opinions.  In fact, politics is one of the most frequently discussed topics online. You also know that […]
  1. Marketing
  2. Media Monitoring
If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking for ways to lower costs and improve the gains. It can be hard at times and there is always room for improvement. And you have probably already tried dozens […]

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