social media monitoring

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  1. Ebooks

The right way to use online media monitoring tools

If you are working in marketing or public relations, you know that the internet has changed how information spreads. More importantly, it’s changed how we track and analyze that information. Hence, the rise of online media monitoring and the related tools. The online world has become a party with around 4.66 billion people attending, and every […]
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  1. Media Monitoring

How to Do a Social Media Competitor Analysis Using Mediatoolkit

Is carrying out a social media competitor analysis causing you to lose sleep? It shouldn’t. Especially now when you can automate the whole process. Social media monitoring tools are an alternative to researching your competitors manually. They streamline the process down to single clicks and do most of the work for you. It doesn’t have […]
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  1. Media Monitoring

Social Media Sentiment Analysis: A Guide

Social media analytics, sentiment analysis included, are at the heart of successfully managing your social media presence. Be it Facebook, Instagram, or Twitter, gathering and analyzing performance data prevails as the common factor in making informed social media marketing decisions. There’s so much data being posted on social media every day, it might be difficult […]
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  1. Media Monitoring

Social Media Monitoring: Top 10 Tools To Manage Your Brand Reputation Compared

According to the 2021 Hootsuite report, about 15 new users create a social media account every second. Moreover, 45% of global internet users say they use social media instead of search engines to find products or services. These stats don’t surprise us anymore. Over the last few years, social media has become one of the […]
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