social media monitoring Archives

Media Monitoring

Coronavirus query set up

The current situation regarding Coronavirus has impacted almost every industry in the world. A lot of our clients are seeking information about the potential impact of the pandemic on their businesses, the steps their respective governments are taking, etc. so they can make timely decisions or give

Written by Klara Malnar March 17, 2020March 17, 2020

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Media Monitoring

10 Ways of using Media Monitoring and Analytics Tools in Digital Advertising

If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking for ways to lower costs and improve the gains. It can be hard at times and there is always room for improvement. And you have probably

Written by Vedran Leder April 15, 2019March 2, 2020

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Analyses
Crisis Communication

Victoria’s Secret: from glory to crisis

In a world with thousands of fashion brands, I think we can all agree that Victoria’s Secret is a brand that probably everybody knows about. So, if the crisis hits, it hits hard. Victoria’s Secret has been struggling in recent years and therefore, suffered some damages to its reputation. In

Written by Klara Malnar January 2, 2019March 2, 2020

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Influencer marketing

Are you using social listening tools to find influencers? Because you should.

One of the things we recently did in Mediatoolkit was a giant list of 100 influencer marketing tools. We made it because we kept getting a lot of questions from our clients regarding ways to find influencers and how Mediatoolkit can help. But while we went and researched 100 tools, for different nic

Written by Iva Glavinić November 21, 2017March 2, 2020

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Marketing

How to Manage Negative Online Reviews

If you care about what you do, a negative review from a customer may seem like the end of the world. It is a dissapointment to see that your product has caused such a bad experience. On top of that, you also have to handle the situation, which can sometimes be hard to do. If

Written by Iva Glavinić October 25, 2017April 6, 2020

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Webinars

Can you predict a social media crisis before it happens?

What is the reason some blunt corporate responses go unnoticed, while others tend to go viral and get all the unwanted media attention? Is it possible to prevent a crisis before it catches public interest? How to behave when your brand gets under media scrutiny? It is true that some crises cannot be

Written by Iva Glavinić August 24, 2017March 2, 2020

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Media Monitoring

Ditch focus groups in favor of social listening: three reasons why

You are not using a horse to get to work these days now, are you? Technological advances are changing how we do business. Sadly, for a lot of marketing professionals, the biggest change was from fax to email, and from print ads to the banner. A lot of old practices remained, in spite of the fac

Written by Iva Glavinić July 7, 2017March 2, 2020

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Coronavirus query set up

10 Ways of using Media Monitoring and Analytics Tools in Digital Advertising

Victoria’s Secret: from glory to crisis

Are you using social listening tools to find influencers? Because you should.

How to Manage Negative Online Reviews

Can you predict a social media crisis before it happens?

Ditch focus groups in favor of social listening: three reasons why

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