tips

  1. Media Monitoring
There are so many elements that you need to manage while running a political campaign. Public perception, candidates with different personalities, unexpected events, sneaky opponents, and the list goes on. Stakes are high and your every move should be strategic and well thought out. It was never simple running a campaign, but the internet and […]
  1. Media Monitoring
We’ll never tire of pointing out the importance of implementing media monitoring into your business activities no matter the industry you’re in. From financial institutions, marketing agencies, politics, and all the way over to NGOs, media monitoring proves to be quite effective in helping you achieve better business results. Pharma marketing is no exception. Pharma […]
  1. Media Monitoring
To provide excellent customer support, the most important thing is listening.  By simply listening to your customers, you can learn so much about customers’ wants and needs.  You know what they say – a happy customer is a loyal customer.  With the ever-growing competition and with the presence of social media platforms, no brand can […]
  1. Media Monitoring
If you are working in digital marketing, especially in digital advertising, you are probably on the same mission – always chasing that elusive ROI and looking for ways to lower costs and improve the gains. It can be hard at times and there is always room for improvement. And you have probably already tried dozens […]
  1. Media Monitoring
Telecommunication companies are probably the ones that get the most heat from their customers. Nowadays everyone has at least one phone, computer, or some other device that relies on telecommunication services. And there’s no time to waste on a bad signal. The complaints range from a bad connection, prices that are too high, lousy equipment… […]
  1. Media Monitoring
Media monitoring uses are vast – they are applicable to almost every industry, especially PR and marketing. What then, are the benefits of media monitoring for marketing agencies specifically? Check out these four reasons why marketing agencies should use media monitoring. One: Keeping track of multiple clients at once Being able to keep track of […]
  1. Media Monitoring
Other than being useful for reputation management and measuring PR results, social media monitoring tools track data that can have an impact on event management as well. Events usually rely on creating hype and anticipation in order to sell tickets, both predominantly done online via traditional media outlets and social media. Therefore, it is of […]

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