An award-winning brand sentiment analysis tool.

Track your brand mentions and get real-time insights into attitudes, opinions, and emotions behind each.

Trusted by companies worldwide.

Easy to track. Easy to analyze.

Real-time brand monitoring.

In every language, from over 100 million online sources, seconds after your keywords are mentioned. You'll never miss a mention again:

  • Social media
  • News websites, Forums, Blogs
  • Email and mobile alerts for new mentions
  • Spike alerts for sudden increase in mentions

Track TikTok with Mediatoolkit!

We are happy to announce that you can now track TikTok with Mediatoolkit and have a complete overview of relevant mentions on all social media channels!

Track keywords, hashtags or specific profiles!

Enjoy historical data for up to 30 days!

Sentiment automatically assigned to your brand mentions.

  • Each mention is automatically assigned a positive, neutral, or negative mention.
  • Edit and change sentiment in bulk by selecting multiple mentions at once.
  • Filter your mentions by sentiment.

See for yourself! Sign up for a 7-day FREE trial.

Create your own rules for assigning sentiment.

Assign positive, neutral, or negative sentiment to certain keywords, authors, or websites and enjoy an extremely precise sentiment analysis.

Rich sentiment analysis data & reports.

Dig deep into sentiment data with analytics dashboards.

  • Positive/negative sentiment ratio
  • Sentiment over time
  • Sentiment ratio by channel
  • Top influencers by sentiment
  • Sentiment by tags
  • & more!

Ready for your own brand sentiment analysis?

Still not convinced?

Here's what our clients say about our web-based cloud app:

"When it comes to media planning and strategy, Mediatoolkit is irreplaceable. I can detect influencers and distribute my investments better, and also track frequent changes on the media scene. Mediatoolkit is also a perfect partner because it enables me to create fast and simple monthly reports."

Nana NadarevicNana NadarevicPR Manager at MAC Cosmetics

"The speed of reaction is crucial in PR. The first person to have a piece of information has the advantage over the others, and this tool helps you get it."

Krešimir MacanKrešimir MacanCEO at Manjgura

"Precise filtering, simple to use. I'd recommend it to anyone who wants a smart way to track online media and social networks."

Gorana Pavicic NisevicGorana Pavicic NisevicHead of Research and Analytics at Hauska & Partner

"Mediatoolkit assures quick responses to up-to-date information. The possibility of using filters helps us to lock down relevant opportunities by listening to citizens’ needs and extrapolating the knowledge to our fields of work."

Maja PavlovicMaja PavlovicProgram Manager at European Commission

"Getting relevant information is paramount if you want to do business in the modern-day society. We use Mediatoolkit to track market activities and public opinion. We also use it as a way to evaluate our own communications efforts, which improves the quality of our work."

Jasna GlavasJasna GlavasCorporate Communications at Ericsson Nikola Tesla