Streamline your workflow and minimize your workload with one, all-encompassing tool designed with PR professionals in mind.
- Automate tracking your brand, campaigns, press releases, and competitorsWith real-time monitoring across the web and social media, you can rely on Mediatoolkit to keep you in the loop with every online conversation, post, or article relevant to your brand. This allows you to understand and impact public perception, improve brand awareness, and optimize your communication strategy.
- Prevent crises and empower your crisis responseReal-time alerts enable you to timely react to any developing situation that might brew into a full-blown crisis and fully prevent it from happening. Utilize the advanced filtering and analysis options to identify trends and patterns and predict any future events that may impact your brand.
- Simplify reporting and demonstrate the true value of your effortsRather than it taking the most of your time, creating a comprehensive, data-driven report with your brand identity can be done in minutes–leaving you with more time to focus on what matters. Use ready-made templates that feature metrics like share of voice, reach, sentiment, and more, or create custom reports around a specific topic and automate sharing your insights.
"I recognized the opportunity to reduce the amount of manual work, having to dig up who writes what about us on our or other communications channels. So, when your colleague contacted me, I didn’t think long about it. We tested the tool for a few months, and later we signed up for a year."
Boost your lead generation efforts by gathering unique market, competitor, and industry insights.
- Save time and budget on testing targeting and messagingCrafting a great targeting and messaging strategy is easy when you have access to millions of online conversations revealing your target audience’s needs, preferences, and pain points. Use real-time audience insights to create resonating and engaging campaigns that speak to your leads.
- Perform ad-hoc brand audits and market researchWhether you want to perform research on a global level or focus on a very targeted market, Mediatoolkit will provide you with the tools to gather the most up-to-date, in-depth insights on a brand’s online presence, consumer behavior, and industry trends.
- Empower your reporting with media intelligenceIncorporating media intelligence into your reports is necessary to fully understand and measure success across all marketing channels. Create instant branded reports or export rich audience data to comprehensively and accurately demonstrate the value of your work.
"I love that we have an overview of all our mentions in one feed and the analytics, as well. At first, I thought that Mediatoolkit would be a database of some sort, so I was pleasantly surprised when I saw additional analytics and options to perform more complex analyses."
Market researchers and analysts
Conduct real-time, ad-hoc research and collect the most unbiased, recent audience data to power informed and data-driven decisions.
- Instantly research any brand, market, or industry in-depthTraditional research methods can take weeks to produce actionable insights. With Mediatoolkit, you can track, filter, and analyze data from across the web and social media in real-time to gain a deeper understanding of any topic of interest.
- Collect raw volumes of data or extremely granular dataGlobal coverage in any language or location enables you to go very broad or specific with your search. Utilize powerful search filters, Boolean operators, numerous feed filters, and a search bar to fine-tune your results and discover new perspectives.
- Generate comprehensive, insightful reports in secondsMeasure sentiment, engagement, and competitor performance to identify trends and patterns in consumer behavior. Create custom charts and dashboards with over 2000 data points at your fingertips to unlock unique insights, streamline data visualization and comprehensively report your findings.
"One of our major goals is to understand clients' needs and make sure we're getting them satisfactory results in the daily reports. And we get that with Mediatoolkit."
Scale your team’s efficiency, your client's success, and your scope of services.
- Streamline tracking client reputation, campaigns, and competitorsA single, intuitive platform designated to monitor all your clients' PR and marketing activities, as well as those of their competitors. Get notified the moment your client, campaign, event, or any other relevant development occurs so you can respond timely.
- Instantly research any brand, market, or industryForget about wasting time and budget on traditional surveys, interviews, or focus groups–with direct insight into millions of relevant online posts, articles, and conversations, you can easily optimize current strategies and inform future campaigns based on the most recent, unbiased audience insights
- Automate analysis and reportingSave hours of time daily, eliminate repetitive manual work, and focus on what matters the most. Mediatoolkit will take care of delivering the most accurate and comprehensive insights on your client’s online presence and the impact of your work, packed in a stunning, branded report that is a click away.